89% of consumers have altered their shopping habits in response to the cost-of-living crisis, according to Manhattan Associates research.
Trinity Lunch Scotland will launch in February 2024.
Are current models of media buying helping to fuel prejudice and misinformation against LGBTQIA+ people? What more can the industry do to redress the balance in favour of a more inclusive, progressive and positive media landscape?
EXTE, one of Europe’s fast-growing adtech businesses, has announced the appointment of two key hires as part of its rapid expansion into the UK market; Matt Goodwin joins as Commercial Director, and Jessica Rosevear as Head of Publisher Business Development.
Chris Andrews is head of advertising technology at Wake The Bear. In a 15-year career, he has previously worked at companies including m/SIX, Bountiful Cow and Accenture.
Adaptive streaming company SeenThis is working with Grupo Clarin, one of the largest media conglomerates in Latin America, in a partnership that seen the media company reduce its advertising-related CO2 emmissions by approximately 20 tons…
TikTok has welcomed the UK’s second largest publisher Hachette UK to TikTok Shop, following the successful launch of a new ‘Books’ category on TikTok Shop earlier this year…
NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Sarah Aird-Mash, VP of Marketing, Adludio.
Australian adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner Smart Outdoor to expand the presence of its independent verification solution for OOH advertising in the region…
I have just come back from DMEXCO, one of my favourite industry events. While the overall event was great and there were a lot of important conversations to cover all sides of media and advertising evolution, one thing stood out – the lack of speakers from diverse backgrounds.
This week’s NDA Agency News has campaigns and appointments from The Flywheelers, Procreate London, Outsider and more
This week’s instalment of New Business Bulletin has good news and business wins from Media.com, Reddit, Yoti and many more