Australian adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner Smart Outdoor to expand the presence of its independent verification solution for OOH advertising in the region.
The partnership means all Smart Outdoor clients have access to Veridooh’s patented technology, SmartCreativeTM, which tracks, measures, and verifies 100% of OOH campaigns. This allows brands to see exactly how their OOH campaign is being delivered, injecting new levels of confidence in the sector to help OOH grow for all stakeholders.
SmartCreativeTMindependently collects all the data needed to track, measure, and verify the performance of OOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard. Founded in 2019 by Jeremy Yang and Mo Moubayed, Veridooh is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in its native Australia. Its clients include some of the biggest global brands: Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s.
Smart Outdoor, which has large and small formats across the UK, launched in 2019 and focuses on providing brands with innovative DOOH spaces for targeted and effective outdoor advertising. Brands have already run campaigns with Smart Outdoor while using Veridooh’s independent verification product to understand exactly how their campaigns have been delivered.
Veridooh co-founder Mo Moubayed said: “We’re thrilled to partner with Smart Outdoor to provide more advertisers with our world-first independent verification solution for OOH. Advertisers want increased transparency and confidence across all advertising channels and OOH is no different. This partnership means brands can see exactly how their OOH campaigns are being delivered within seconds of logging onto their Veridooh dashboard, giving them not only peace of mind but also helping them understand the true value they’re getting from their OOH campaigns.”
Smart Outdoor CEO Mark Catterall said : “Smart Outdoor is committed to providing advertisers with the latest innovations in OOH and that includes making Veridooh’s independent verification solution available. Allowing our clients to verify their OOH campaigns with an independent third-party means they have a clearer understanding of how powerful OOH really is for their brands. When brands understand the true value they’re getting from OOH they’re encouraged to spend more in the sector and this benefits everyone. We look forward to working with the Veridooh team to deliver greater trust and transparency in OOH.”
The partnership bolsters the presence of Veridooh’s independent verification solution across the UK, with the adtech company recently partnering with other leading media owners such as Alight Media, Limited Spaces, London Lites, IQ OOOH, and Mass Media.
