In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
For the latest in our NDA Meets podcast series, we talk to Katie BuckleGroup Head of Sales at Sublime.
Sourcepoint has announced it has
With mobile gaming showing no signs of slowing down, which trends will truly matter in 2021 and how will these trends continue to accelerate this growth and evolution?
No doubt, more brands and app companies are leaning toward creating, customising, and implementing programmatic strategies in-house. This represents a significant shift in media buying, and can also be considered to be a part of a larger transformation of the whole communication strategy.
We all have leadership heroes, people we look up to, admire and, let’s be honest, sometimes envy for their effortless talent and impressive legacy.
Heroes can inspire, teach and guide. However, sometimes they can do us more harm than good.
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
To celebrate the amazing work Bloom does, NDA is running a series of interviews with the team, discussing the organisation’s work, its successes and how it plans to help with the multiple issues women still face in our industry.
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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