Interviews, insight & analysis on digital media & marketing


Social Media

The NDA Roundtable PART TWO: Exploring the next generation of native advertising

NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.


Tom Jenen: Recruiting talent? Time to tap your team

hese days it seems like everyone is looking for the unicorn resource, that “account exec with three years’ experience but a great network” or the “integration specialist with front end dev skills yet knows how to satisfy customers”.