Black Friday means online retailers
DoubleVerify Launches Publisher Solution in Europe as well as expanding its Publisher Division
IAB UK’s Real Living 2021 found that 61% of consumers understand the role advertising plays in funding the open internet.
Here are some top tips on how to successfully take the plunge into the freelance world from copywriters, SEO specialists, animators and marketers who have more than doubled their salary since joining freelancer platforms, such as Fiverr.
In the clamour to find privacy-compliant alternatives to the invasive methods of tracking and targeting customers based on cookies and mobile IDs, many marketers are taking another look at the insights available via the billions of social media interactions that take place every day.
The call to luxury brands to improve their direct to consumer (DTC) operations has now become urgent as a result of Covid and the end of duty-free shopping in key regions
Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability.
COP26 has got us all talking about sustainability. While agreeing an immediate action plan to tackle climate change topped the agenda for delegates, for the rest of us – from businesses and brands to the average person on the street – the focus has been on the day-to-day changes we can make to ensure that we are all doing our bit to sustain the planet.
Social media has become an increasingly integral part of our everyday lives and an indispensable form of communication. With an estimated 4.2 billion users across social media platforms, it is now estimated that around 87% of UK teens aged 12-15 have a social media account.
This weeks New Business Bulletin shares good news from Liberty Communications, GameAnalytics, Peach and more.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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