The Digital Testbed Framework is a new and innovative collaboration model looking to attract partners globally.
Programmatic advertising has many benefits, but it also has a few major downsides, which are only going to be highlighted further with the big changes happening around privacy, identity, and third-party cookies. One of the biggest problems with programmatic is that it is expensive and fails to live up to its high costs by falling short when it comes to offering value.
Who’s MediaLad? In digital media, everyone pretends they know who he, or she, is. We do. Or do we? What we do know is that the anonymous media hero is NDA’s regular columnist.
NatWest is partnering TAKUMI, to shine a light on the issue of online fraud threats for young people
Any business that enables its customers to pay for goods or services online also needs to deliver a seamless m-commerce experience.
It pays for brand to have an associated sound.
NDA is described as ‘an excellent example of the diverse revenue business models that define next-gen media brands.’
The advertising industry is used to changes in regulation, so perhaps the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.
Sandra Ferreira may be the Global Head of Innovation at Costa Coffee, but she didn’t always know everything there is to know about coffee… quite the contrary. When she spoke to us on the Shiny New Object podcast, Sandra shared how her secret weapon was to always dig for the answer, ask questions and never let big “hairy” questions get in the way of achieving her goals.
Will the retail sector see a rebalance back towards bricks and mortar or will ecommerce solidify and even grow its share of the market?
Media and tech company Azerion has made its latest acquisition in the form of French digital advertising business Sublime.
Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research. Over many years working on the commercial side of a leading media owner, I consistently came up against three issues:
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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