Interviews, insight & analysis on digital media & marketing

New Business Bulletin: Liberty Communications, GameAnalytics, Peach and more

Liberty Communications has announced that it has been selected as the UK PR partner for Work in Estonia. With a mission to introduce Estonia as an attractive place to work and live to entrepreneurs and businesses worldwide, Work in Estonia is a part of Enterprise Estonia, a national foundation established to support entrepreneurship. Funded through Estonia’s ICT development programme and additional government funding, Work in Estonia has an additional goal of simplifying the process for local businesses in Estonia to employ overseas talent. Liberty will be providing strategic communications support to Work in Estonia and developing a thought leadership led programme to raise awareness of Estonia’s growing technology scene and high potential investment and job opportunities. One of the initial main areas of focus will be a roundtable event centred on women in tech, which will help support a number of country-wide initiatives in Estonia to promote and encourage women to enter the technology industry. Liberty has a long-standing partnership with the Estonian government, including providing ongoing PR support for e-Residency, a government-issued digital identity and status that provides access to Estonia’s transparent digital business environment.

GameAnalytics has announced the launch of HyperBid – a powerful new mediation platform specifically engineered for mobile games publishers and developers. HyperBid is an entirely games-focused mediation platform created by the team behind GameAnalytics. It will enable publishers and developers to dramatically increase their ad revenue and drive business growth, capitalizing on the monetization opportunities offered by the unprecedented numbers of brands seeking to connect with the vast and lucrative audience of 2.8 billion mobile gamers worldwide. Currently in open beta, the HyperBid platform includes an array of features tailored towards mobile games advertising. Significantly, HyperBid has been built with analytics at the forefront using GameAnalytics’ market intelligence, empowering HyperBid users to make analytics-fueled decisions and A/B test monetization strategies that give their campaigns the best chance of securing maximum revenue. 

Peach has announced the acquisition of Advalidation, a SaaS product focussed on improving ad experience and compliance. The official announcement was made today, with the move to acquire Advalidation starting earlier this year, completing September 2021. Advalidation automates testing of VAST tags, digital video and display ads, all through an accessible, easy to use interface. It gets rid of manual testing for issues like the volume being too loud in videos, ads that slow websites down, mobile ads that consume lots of data which in turn helps teams remove poor quality ads that affect the user experience and ultimately media owner monetisation.

From Bernie’s mittens to a billion users on TikTok, social media had quite the year in 2021—and it’s about to get bigger and better in 2022. Stacked with emerging industry behaviours, breakthrough platforms, and new normals — Hootsuite’s sixth annual Social Trends Report reveals the five major forces set to shape social as we know it in 2022. Every marketer (and every business, to be honest) will need them to chart the way into a bright new year.

Clubhouse has rolled out two new features. Replay: Live, but later. This gives Clubhouse community members complete freedom to experience Clubhouse how and when they like, while still keeping the core engagement experience anchored in the live interactive room. Replay will finally allow creators to record their rooms which can then be shared on their profiles, or downloaded and shared off-platform to help grow their audiences. The feature has been developed in response to community feedback for ways to relive/share the incredible moments that happen on Clubhouse. Total Listener counts: Help to give creators more context on how their room is performing by providing cumulative counts of the people who have joined a room, not just the number of people live in the room at that time.

The Auth0 Identity Platform, a product unit within Okta, has been selected by Lush, the global cosmetics retailer, to provide a superior login experience for customers and staff interacting with the online brand. Auth0 will initially power the login experience for Lush’s new chat function and add website authentication, along with centralising its point-of-sale (PoS) system to simplify access to information throughout the organisation, while helping to ensure privacy.

AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, has announced that it has successfully raised $14m for its series A funding. The funding comes after the company opened its doors to two new offices in London and Abu Dhabi to support the expected accelerated growth in the team. The founders of the in-game audio advertising company will use the recent funding to expand the team in London and Abu Dhabi and develop more experimental audio technology, alongside other Heads for key departments. The company will continue to file patents in more countries, build out the team and open up opportunities in other regions and markets. 

The Caviar Spoon has announced the launch of its new brand collaboration platform, which is set to revolutionise global marketing by giving brands equal exposure to new markets, audiences, and growth opportunities. As part of its mission to deliver growth opportunities while reducing spend, The Caviar Spoon will offer brands an alternative to operating in traditional marketing siloes. Brands will find relevant opportunities and a community of likeminded brands ready to collaborate, using a cutting-edge proprietary algorithm designed by prestigious New York-based tech company HubSpire, who played a significant role in bringing contactless payment to New York City Transit.

Digital transformation consultancy Publicis Sapient has launched the third edition of its Digital Life Index. The report based on a survey of 9,300 consumers from the US, Canada, Australia, United Kingdom, Germany, France, Sweden, Denmark, Hong Kong, Thailand, Singapore, and the UAE, with a thousand in the UK, explored consumer satisfaction and expectations. The Digital Life Index is a wide ranging, ongoing research initiative aimed at revealing consumer attitudes, behaviours, and perspectives as they relate to digital life, focussing in particular on banking, shopping and health. It showed a strong increase in online activity and that the UK does not always behave the same as others across the globe.  

With a new website and visual identity, Ipswich Building Society has rebranded to Suffolk Building Society, a change designed to reflect the best of the Society’s history brought into the present, celebrating its connection with Suffolk, while broadening its appeal to a wider audience.The Society’s new logo is inspired by the characteristic sights of Suffolk, and the homes it originally helped build, while the refreshed colour palette is influenced by the heritage colours of the county – both the historical buildings and the environments they sit in. Some are even taken from guidelines for listed buildings, such as the symbolic ‘Suffolk Pink’. The updated brand style was developed by independent creative agency, Borne.