Programmatic in China is the advertising opportunity of the decade
Marketing to Chinese consumers presents global brands with an unprecedented opportunity.
Marketing to Chinese consumers presents global brands with an unprecedented opportunity.
New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.
A collection of comments from industry executives in response to the latest IPA Bellwether Report.
By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s new columnist.
Personalisation is not a marketing strategy solely for the B2C market. A study done by ‘Small Business Trends’ found that 77% of B2B sales and marketing professionals believe personalisation is brilliant for building better customer relationships within the B2B sector.
Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP).
Whilst it’s said that both can be interesting, digital branding should keep your attention and build a relationship, whilst a one night stand is about instant gratification, and is destined to become a distant memory
Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.
Following incredibly positive news from the latest Expenditure Report from the Advertising Association and WARC, NDA has been asking the. industry for its reaction. Below we hear from The Ozone Project, Permutive, OpenX, Xandr and Starcom.
UK ad spend is on course to recover the entirety of its 2020 pandemic-fuelled decline, according to AA/WARC
With this reopening, advertisers have the opportunity to be an integral part of the return to public spaces and accompany people on their journeys back to normal.
The Zenith adspend forecast was released this morning and the outlook is positive.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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