Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis .
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
UK marketing budgets increased for the first time since the end of 2019, according to the latest IPA Bellwether Report.
This week, in NDA’s New Business Bulletin, we share good news from Adverty, Adnami, White Bullet Solutions and more.
Implementing AI within marketing is something that has been overlooked for B2B audiences,
This weeks NDA Agency News shares news of campaigns, expansions and new business wins from Modo25, WONGDOODY, Havas and more.
Something huge is happening in gaming which, for those of us immersed in the business, feels like the inevitable outcome of the investment in recent years.
The pandemic has forced the alcohol brand experience to move online according to research from Zenith
Acquiring knowledge about CTV and finding ways to overcome the other barriers is definitely in the best interest of any brand. Those who step out of their comfort zones and embrace CTV will remain competitive.
As the world reopens today, we spoke to marketers about what they expect to see from brands during this next phase. From a well thought out media plan, to a safe and engaging customer experience, there is ample opportunity in the next chapter of the story.
Since Ozone’s inception, we’ve been emphatic in our belief that this shift in ‘data value’ is a positive move for both advertisers and content producers.
Although there is hope for calmer waters in 2021, we’re confident brands and influencers will continue to demonstrate the innovation that saw them survive the last 12 months.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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