What you need to read today: ICO defends E2E encryption, Netflix growth slows, and more
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Earlier this month, Criteo announced the appointment of Ryan Cook as its new Managing Director in the UK.
UK marketing budgets have been revised upward for the third successive quarter, but Omicron, supply chain issues, and inflation concerns have slowed growth.
Although CTV offers consumers the same lean-in, video experience as linear television, it provides brands with targeting abilities that are more in line with digital advertising. More precise targeting and greater measurement capabilities means more relevant ad experiences for consumers.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Mike Butler, Agency Lead, Northern Europe, at Xandr.
In 2022, digital advertising will exceed 60% of global ad spend for the first time, reaching 61.5%, before growing to a 65.1% share by 2024, according to Zenith.
Xandr, AT&T’s advanced advertising company,
This weeks New Business Bulletin shares good news from Playable Factory, Firehaus, Appetite Creative and more.
This weeks instalment of NDA’s Agency News shares news from Born Social, Tribal Worldwide, Initials and more.
Zenith forecasts that travel ad spend will increase 24% this year – twice as fast as the overall ad market – before growing by a further 36% in 2022, and 19% in 2023.
CPG companies that continue to take the traditional route to trade promotion investments will continue to realise only marginal and unsustainable improvements unless they adopt a broader, strategic consumer-focused strategy.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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