Marketers have more tools than ever to help provide the insight their finance team needs for reporting, budgeting, and forecasting, and finance can support marketing by further demonstrating the impact of their campaigns on business performance. It is all simply a matter of collaboration.
Many digital transformation and change programmes are hampered by existing processes. Process change isn’t just for digital technical projects, you can apply the same steps and questions here to ‘How to speed up content delivery’ or ‘How to ensure everyone is aligned on new ways of working’.
A new book, Sustainable Advertising – How advertising can support a better future, written by Sebastian Munden, Chair of Ad Net Zero and Matt Bourn, Director of Communications at the Advertising Association, provides an action plan for agencies, brands, media owners, tech platforms to decarbonise…
Machine learning technology can help create a unified view of the consumer across touchpoints and at scale. This granular understanding enables businesses to then tailor their marketing strategies, product offerings, and pricing models in line with dynamic consumer demands.
As retailers continue to grow their Retail Media Network (RMN) capabilities, UK shoppers are now more than twice as likely to be influenced by ads served to them on the websites of retailers they already shop with compared with marketplaces, according to research from Intellias, the software engineering and digital consultancy company.
Research from Storyblok has revealed
This week’s instalment of NDA Agency News has campaigns and appointments from Billion Dollar Boy, Brave Bison, ROAST and more
Carat’s Emma Saddleton, Global Strategy Director, and Andre Van Niekerk, Digital Partner, explain how brands should approach the challenging food advertising landscape.
When the Genesis of digital marketing started some time ago, darkness really was everywhere.
These days, we are witnessing a new Genesis of retail media.
Amy Norton, Growth Director, Incubeta offers three tips on how to make the most of marketing in 2024…
With the Super Bowl ads breaking industry records and advertisers expected to see an increase in budgets, it begs the question – where should they be investing? Neil Andrew, founder and CEO of Lunio offers his opinion…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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