This week’s NDA Agency News has campaigns and appointments from Havas Lynx Group, Wavemaker, VCCP, Lucky Generals and more.
UK MPs have warned that the Prime Minister’s global AI ambitions could be at risk unless new AI regulation laws are introduced in November…
The WARC Global ad spend outlook for 2023/24 has been released and it looks like there may be some good news ahead for the industry
SRMG Ventures, the venture capital arm of SRMG, the largest integrated media group in the Middle East and North Africa (MENA), has announced a $5 million investment in Anghami, the leading music and entertainment streaming platform in the MENA region…
The holiday season brings something a bit different every year for marketers. The uncertainties that have marked 2023 – inflation, mentions of a recession, tighter budgets – have brought unease as marketers are left wondering the potential implications on consumer behaviour for the peak shopping period.
Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK
The success of The Lionesses in the FIFA Women’s World Cup has resulted in a 254% increase in addressable advertising audience in the past month, data reveals.
The FIFA Women’s World Cup 2023™ continues to excite global audiences on and off the pitch, writes Brad Rees, CEO, Mediacells…
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development.
The wording of the UK’s data protection and digital information bill has changed under a post-Brexit bill, undermining individuals’ control over and access to their data while favouring big business, Open Rights Group, a digital rights organisation has claimed…
This week’s instalment of New Business Bulletin has business wins from Criteo, BrandMetrics, PubMatic and many more
This week’s New Business Bulletin has good news and business wins from The Independent, Galaxy Chocolate, Maybelline UK and more
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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