Real-world data platform Adsquare has been named as the official sponsor of the Adtech Identity & Measurement Chat, one of the fastest-growing specialist groups within the Adtech Chat Community.
The Adtech Chat Community has established itself as one of the industry’s more active peer-led forums, bringing together practitioners across programmatic, data and media buying. Its ID & Measurement Chat has emerged as a focal point for debate around signal loss, identity frameworks and measurement in a privacy-first ecosystem.
Adsquare, whose work spans location intelligence and privacy-first data solutions, joins a roster of sponsors backing individual groups within the community — a model designed to keep discussions focused while giving partners direct access to practitioners shaping the space.
Jon Walsh, founder of the Adtech Chat Community, said the sponsorship reflects the shift from theoretical to operational challenge. “This group exists to cut through the noise and focus on what’s actually working. Having Adsquare involved brings real-world perspective to those conversations.”
Tom Laband, CEO and co-founder of Adsquare, pointed to measurement as a key use case for the company’s data capabilities. “Measurement is a central use case for data, and has increased in importance during The Outcomes Era,” he said. “The Adtech Chat Community sponsorship allows us to be directly plugged-in to the conversations that matter around these evolving topics.”
The deal is part of a broader push to grow the Adtech Chat Community while preserving the candid, peer-driven dynamic that has underpinned its expansion.
