Interviews, insight & analysis on digital media & marketing

How RTB House helped Audi San Francisco raise brand awareness and lower cost per view using OTT and QR codes

The challenge

Audi is one of the world’s largest vehicle manufacturers, employing nearly 100K people worldwide and generating an annual revenue of more than 50M USD. 

Audi San Francisco, a dealership serving the sixth-largest market in the US, with 7.7M residents in the Bay Area, appointed RTB House to run an awareness-building campaign for an offer on the Audi Q5 model. 

‘RTB House recognised that luxury vehicle dealerships have an opportunity to move away from traditional media and target users via new and impactful Connected TV (CTV) and (Over-The-Top) OTT platforms. Online video ads maintain the feel of premium TV adverts while enabling companies to target customers much more precisely. 

However, it can be difficult to maximize the value of data using basic Artificial Intelligence or Machine Learning. Measuring the engagement rate of CTV and OTT ads can also be tricky without the proper tech in place 

The solution

Thanks to RTB House’s unique Deep Learning algorithm, it delivered a geotargeted CTV and OTT campaign to efficiently maximise reach across streaming content.

It produced high-quality creative with scannable QR codes embedded in the ads. These 15- to 30-second Streaming Video Ads for the Audi Q5 were shown in a format optimised for each end-user. 

Campaign efficacy was also ensured by targeting users in the appropriate geographical area. Deep Learning algorithms also used contextual data to identify those most likely to engage with ads relating to the Audi Q5 offer.

The results

RTB House was able to target high-quality platforms and identify the top context categories. As a result, the cost per view was 25% lower than the industry average

Analytics by MOAT have shown that 96% of measured impressions were viewed with a completion quality metric of 100%, while 96.36% of measured impressions were both audible and visible upon completion

Audi San Francisco captured valuable leads via users who scanned the QR code. These users show strong interest and have a higher likelihood of conversion compared to organic or social clicks, making QR codes a powerful addition to existing ads.

This project was the first time RTB House or Audi San Francisco had utilised QR codes in this way.  

“Here at RTB House, we are collaborative, flexible and innovative, delivering campaigns and results tailored-made to our clients’ needs,” said Łukasz Włodarczyk, VP of Programmatic Ecosystem Growth & Innovation, RTB House.

“RTB House delivered an excellent campaign driving awareness and purchase consideration across our target audience with CTV and OTT across premium networks. Not only did we see measurable traffic from QR code scans and clicks, but our CPV rate was more efficient that what we have seen across other solutions such as Facebook and YouTube,” said Andy Hansen, CEO, Royal Auto Group.


More posts from ->


M&A: A positive outlook for the UK Technology Market

Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK


Related articles


Leeds to Edinburgh: DoubleVerify’s Ad Verification Matters roadshow

The advertising landscape isn’t confined to the boundaries of the M25. Cities like Leeds, Stafford, Manchester and Edinburgh are pivotal hubs, housing media agencies and brands who have significant influence in shaping advertising strategies, planning and executions across the globe. 


My Digital Hero: Marco Ricci, Global CEO at Takumi

Marco’s background in adtech pans over 20 years He has led technology teams at WPP GroupM and Microsoft, before moving to Google to lead Sales Teams both in New York and London. As CCO of Condé Nast he transformed the business into a digital-first company, delivering profitable growth for the first time in 12 years. He joins as Takumi’s Global CEO at a pivotal time for the Influencer Marketing sector.