Nexxen SSP( formerly Unruly) the omnichannel advertising platform today announced the promotion of Steve Broadhead to Managing Director, EMEA.
In his new role, Broadhead will focus on expanding Nexxen’s client base, particularly among advertisers seeking to leverage CTV to achieve their goals, as well as their access to one of the largest selections of direct, premium publishers in market. Further, Broadhead will work closely with publishing partners to strengthen their capacity to package and deliver TV, video and omnichannel inventory by utilizing Nexxen’s unique data, insights, and creative solutions.
Previously, as Vice President of Sales, Broadhead elevated Nexxen’s commercial presence across
the EMEA region while expanding the European Commercial team. Broadhead simplified Nexxen’s
market offerings to align with the company’s core strengths: Multi Screen Video, Proprietary Data,
Insights and Creative Solutions, bolstering Nexxen’s position as a globally scaled, leading partner
at the forefront of the convergence of linear and digital.
“Steve Broadhead has been instrumental in growing Nexxen’s European business,” said Steve Sottile, Nexxen’s Chief Revenue Officer. “In his new role, Broadhead will drive the continued growth of our business as we work side-by-side with leading agencies and clients to plan, activate and optimize campaigns that span traditional and streaming TV. His expanded remit comes at an exciting time as we take our established, unique data offerings and enhance them with innovative technology like Nexxen Discovery.”
Nexxen Discovery is Nexxen’s real-time insights tool which was gained through the
Amobee acquisition. This technology provides marketers with real-time insights around a brand or
topic’s digital footprint. This data is gathered by analyzing and correlating information from 3.4
billion+ content engagements and consumption trends across digital ecosystems (web, video,
mobile, and social) at any given time.
“It is an incredibly exciting time to be stepping into this role, and I am delighted to do so with the
support of the amazing Nexxen team,” said Broadhead. “Being able to bring Nexxen’s differentiated offering to the market with premium and direct publishers is a powerful combination, as more advertisers are looking to efficiently consolidate partners while enhancing their campaigns performance.”