The business, with offices in London and Manchester, already boasts clients including The Scottish Government, B&Q, and Footasylum. It promises to provide clients with increased attention and engagement by matching targeting and creative in real-time at impression level to enhance the user’s overall browsing experience.
The company was founded by Steph Hallam and Thomas Ives.
Hallam, who is responsible for guiding the company’s approach to delivering relevance-first strategies, previously worked as a programmatic media buyer at Havas Media Group, Jellyfish, and Rommatic. Meanwhile, Ives, previously of Jellyfish, Latitude, TransUnion, and Dentsu, is focused on the company’s content-matching technology.
“RAAS LAB was created to address a gap in the market where everything traditionally sat separately from each other. We are the first company that brings together targeting, creative, and context in one solution to provide a transformational advertising experience for consumers that delivers stronger results for advertisers,” said Hallam, Director and Co-founder of RAAS LAB.
“In just a few short years we have onboarded some of the biggest brands and work with some of the biggest agencies on the UK media landscape, which is a testament to the technology we provide. I’m really looking forward to seeing what the future holds.”
*RAAS LAB is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA