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Logitech and Whalar launch accelerator programme for under-represented creators

Logitech has joined forces with creator commerce company Whalar to launch an initiative aimed at accelerating the careers of under-represented creators.

The Whalar Creator Academy – in partnership with Logitech for Creators – will host a 10-week programme of expert training, networking, and career development resources to help diverse creators to build long and successful careers. The up-and-coming creatives will also be given mentorship from more established similar creators – including the likes of Emmanuel Duverneau (3.4 million followers), Matthew and Ryan (6.1 million), and Shirli (2 million).

“Creators have the extraordinary potential and ability to shape culture today. This is why we put creators at the centre of everything that we do including building solutions to help them create better, cultivating a diverse and inclusive community, and empowering creators to enact change big and small,” said Erin Chin, CMO at Logitech for Creators.

The Creator Academy will formally launch on Monday 12 September 2022, and will work with creators from Germany, the UK, and US across a range of content themes, passion, and identities.

Courses within the Academy will be led by organisations including C Talent, Patreon, The Rose Group, and The Ad Council. Meanwhile, Sir John Hegarty, Founder and Creative at BBH and The Garage Soho, and Board Chair at Whalar, will share his insights on using creativity to break the mould.

“Creativity is accessible to many, however building a sustainable and profitable career as a content creator can have its limitations, especially for creators from underrepresented communities. Whalar’s mission is to liberate all creative voices, so we are proud to bring on board an industry leader equally committed to empowering creators and building a robust creator economy to launch our first Creator Academy,” said Jamie Gutfreund, Gloal CMO at Whalar.

The Creator Academy is part of Whalar for Good – an initiative designed to encourage positive social change through partnerships with creators, brands, and leading social platforms.