Interviews, insight & analysis on digital media & marketing

New Business Bulletin: AliExpress, Time Out, Samsung, EE and more

Following the announcement of AliExpress as a global ecommerce partner of Uefa Euro 2024 in March, the online retail marketplace has launched a campaign for the tournament with David Beckham. In the ‘Score More with AliExpress’ campaign, Beckham shows AliExpress consumers how to win prizes, ranging from millions of euros worth of coupons to UEFA EURO 2024 match tickets. During the tournament, AliExpress will run a ‘Shake and Win’ promotion, offering time-limited prizes following each goal of all games. All eligible users just need to log on to the AliExpress app and shake their smartphone once the ball hits the back of the net, for the chance to win prizes. Additionally, users can participate in interactive games to win discounts and prizes, including match tickets. New AliExpress users will be entered into new user lucky draws and prizes to welcome them to the platform.

Time Out has announced a partnership with Hendrick’s Gin. The bespoke 360-degree campaign, created and delivered by Time Out’s Creative Solutions team alongside The Story Lab, features branded content across Time Out’s digital platforms including website, social, newsletters, video complemented by a live event to drive awareness of the curious world of Hendrick’s across the UK. A bespoke ‘Feeling Curious?’ hub on is dedicated to curated experiences across the UK – in London, Manchester, Edinburgh and Leeds – to pique curiosity. This is where events will be unveiled, encouraging people to explore unconventional things to do, using Time Out’s expertise across Food & Drink, Arts & Culture, Travel, and Music. There is also an interactive digital Curious Concierge, a personalised chat tool designed to offer tailored inspiration to readers. Meanwhile, Time Out has utilised its Offers platform into an integrated brand partnership deal for the first time, and Hendrick’s will sponsor the ‘No Plans’ section of the Time Out editorial newsletter.

Steven Bartlett’s The Diary of a CEO has launched a dedicated 24/7 channel exclusively on Samsung TV Plus. Available in the UK and the Netherlands, the channel will also be rolling out soon in Germany and Austria. Samsung TV Plus comes pre-installed on all Samsung Smart TVs and Galaxy mobiles and tablets. The Diary of a CEO is the first vodcast (video podcast) and YouTube channel of its kind to partner with Samsung. This exclusive partnership will last until Christmas, meaning that no other podcast will join Samsung TV Plus during this period and that The Diary of a CEO will not launch on any other service.

EE has introduced a cloud-based POS solution from Aptos in its retail stores. Following a six-week pilot across 15 stores, the POS software is being rolled out to EE’s more than 400 stores across the UK. As part of the IT refresh across its retail estate, EE has upgraded to a newer version of Aptos’ POS solution, delivered via SaaS, which will run on mobile devices that EE’s guides can use throughout the store. The new system will allow EE’s in-store guides to complete all sales, service and operational processes from a single device, instead of multiple devices for different tasks. This will mean increased efficiency and streamlining of customer interactions, whilst also reducing the number of devices needed in each store. EE has also removed fixed tills from each of its stores, allowing EE’s guides to have more personal conversations with shoppers, while also helping to reduce any potential congestion and queues.

Dice, a live music network and independent ticketing company, has announced a new marketplace for event creators and fans. The first product feature within the new marketplace is Dice Extras, which will allow event creators to forge deeper connections at live events by enabling the sale of enriched experiences and auxiliary goods. Launching in July in the US and UK, the Extras suite enables event creators to create, manage, report on, and market their add-ons to fans. Extras include ‘Experiences,’ ‘Accommodation and Transport Options,’ ‘Food and Drink,’ and ‘Merch.’

Digital content studio and media network Little Dot Studios (an All3Media company) has acquired 230 hours of content from Curiosity Stream for its digital network of over 80 channels, as well as eight FAST channels. The licensing deal with the entertainment brand will leverage Little Dot Studios’ digital network and FAST footprint to expand Curiosity Stream’s global presence, complementing its existing audience base. Titles include Besieged Fortresses: Battle of Legend (4×52’), Queens of Ancient Egypt (3×50’) and Putin & The Oligarchs (1×44’), as well as series and specials about science, engineering, and natural history.

Quantcast has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers, opening up tools and insights previously only available to the largest ad spenders. Key features of the self-serve technology include AI-driven insights, simplified campaign management, and cookieless solutions. The self-serve platform is available effective immediately, with Quantcast offering dedicated support to help new users maximise its benefits.

Taboola has announced a partnership with Foundry, the media, data, and martech division of IDG. Foundry is utilising Taboola’s suite of products across its digital consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt and M3. Foundry has implemented Taboola Feed and adopted Taboola’s Explore More.

Ecommerce software company Mirakl has launched an LLM-powered technology that enables companies to start listing products on marketplace and dropship platforms in one click. With the Catalog Transformer, Mirakl is enhancing its multi-channel feed management capabilities on Mirakl Connect, establishing it as a central hub for brands and resellers to find, integrate, and manage new Mirakl-powered marketplace and dropship channels. Brands, sellers, and suppliers of all sizes can centralise their offerings and begin selling on 400+ Mirakl-powered marketplace and dropship platforms in one click. Supported catalogue import methods range from Excel and CSV to API, SFTP and purpose-built, turnkey connectors with platforms including Shopify, Adobe, Amazon and Salesforce.