With NDA’s latest Trinity Lunch event just days away, we sat down with some of the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Chris Childs, UK MD, Hawk Platform…
TVision, specialists in measuring TV and CTV viewer engagement, and Lumen Research, an attention measurement company, have announced a formal partnership to bring cross-platform attention measurement to US and UK customers…
ISBA has completed an industry-wide consultation of UK advertisers regarding a proposal to part-fund the nascent Origin cross media measurement service via an Advertiser levy…
ISBA has officially launched phase 3 of its UK cross media measurement project Origin. This is a significant step to help the UK’s advertising industry understand and plan media campaigns in a digital-first age, with the project moving the from concept to build stage…
Comscore Everywhere is a single-source, unified, cross-platform measurement solution aimed at delivering deduplicated insights around media consumption.
As we head into what
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