Interviews, insight & analysis on digital media & marketing

cross-media measurement


Comscore and Kochava partner unlock cross-channel consumer behavior linked to linear TV

Comscore, Inc. (Nasdaq: SCOR), specialists in planning, transacting, and evaluating media cross-channel and Kochava, a real-time data solutions company for omnichannel attribution and measurement, have unveiled a new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviours…