Interviews, insight & analysis on digital media & marketing

cross-media measurement

Technology

Comscore and Kochava partner unlock cross-channel consumer behavior linked to linear TV

Comscore, Inc. (Nasdaq: SCOR), specialists in planning, transacting, and evaluating media cross-channel and Kochava, a real-time data solutions company for omnichannel attribution and measurement, have unveiled a new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviours…

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Michael Feeley 19 June 2024

CTV

Roundtable Recap: meeting the challenges of multi-channel measurement

New Digital Age, in association with Comscore, recently invited industry leaders from some of the UK and Europe’s leading broadcasters (including Vevo, Sky, OUTtv, Warner Bros. Discovery and Channel 4) to discuss the issues surrounding multi-channel measurement in more detail…

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Michael Feeley 17 June 2024

CTV

Roundtable Recap: are TV and video made to measure?

Experts from Comscore, BBC Studios, Amazon Ads, Paramount, RTL AdAlliance and more gathered recently to discuss the challenges of cross-platform measurement…

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Michael Feeley 12 June 2024

Strategy

The evolving landscape of cross-platform media insights

NDA recently sat down with Alejandro Fosk, Executive Vice President International at Comscore to discuss the evolution of cross-platform media measurement…

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Michael Feeley 21 May 2024

Technology

Q&A: Chris Childs, UK MD, Hawk Platform discusses accountability, cookieless ads and the end of marketing silos

With NDA’s latest Trinity Lunch event just days away, we sat down with some of the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Chris Childs, UK MD, Hawk Platform…

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NDA Staff 16 November 2022

Advertising

TVision and Lumen Research partner to launch cross-platform attention metrics in the UK and US

TVision, specialists in measuring TV and CTV viewer engagement, and Lumen Research, an attention measurement company, have announced a formal partnership to bring cross-platform attention measurement to US and UK customers…

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Michael Feeley 9 September 2022

Advertising

ISBA completes the first phase of industry-wide consultations to part-fund Origin

ISBA has completed an industry-wide consultation of UK advertisers regarding a proposal to part-fund the nascent Origin cross media measurement service via an Advertiser levy…

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Michael Feeley 3 August 2022

Technology

ISBA launches build phase of cross-media measurement platform Origin

ISBA has officially launched phase 3 of its UK cross media measurement project Origin. This is a significant step to help the UK’s advertising industry understand and plan media campaigns in a digital-first age, with the project moving the from concept to build stage…

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Michael Feeley 18 May 2022

Technology

Comscore launches cross-screen measurement offering

Comscore Everywhere is a single-source, unified, cross-platform measurement solution aimed at delivering deduplicated insights around media consumption.

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Tyrone Stewart 5 January 2022

Programmatic

2020 Visions: Pete Markey, TSB CMO on personalisation, transparency and cross-media measurement

As we head into what

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Justin Pearse 19 December 2019

New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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Interviews, insight & analysis on digital media & marketing

cross-media measurement

Comscore and Kochava partner unlock cross-channel consumer behavior linked to linear TV

Roundtable Recap: meeting the challenges of multi-channel measurement

Roundtable Recap: are TV and video made to measure?

The evolving landscape of cross-platform media insights

Q&A: Chris Childs, UK MD, Hawk Platform discusses accountability, cookieless ads and the end of marketing silos

TVision and Lumen Research partner to launch cross-platform attention metrics in the UK and US

ISBA completes the first phase of industry-wide consultations to part-fund Origin

ISBA launches build phase of cross-media measurement platform Origin

Comscore launches cross-screen measurement offering

2020 Visions: Pete Markey, TSB CMO on personalisation, transparency and cross-media measurement

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