Interviews, insight & analysis on digital media & marketing

ShowHeroes’ CTV Innovation Team launches Custom Animations for Connected TV

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, has extended its its creative services with the launch of Custom Animations for CTV.

This innovative and highly customizable format is designed to elevate brand experiences on Connected TV (CTV) platforms. It yields high levels of engagement due to the incorporation of interactive elements and animations, e.g. QR codes, on the frame of the ad creative. The product will be made available across all of ShowHeroes’ markets and will be offered in two distinct levels: Custom QR Code and Full Custom Animation.

Custom QR Code revolves around the QR code, providing brands with the ability to incorporate their logo and key elements tailored to their brand identity. The result is a visually captivating and brand-aligned animated QR code.

Going a step further, Full Custom Animation extends the animation to the entire frame surrounding the video. This level of customization takes part of the screen presence and integrates a wide range of eye-catching and intriguing animations, enabling users to access more information about the product, scan the advertiser’s website, or explore promotional offers.

Sarah Lewis, Global Director CTV at ShowHeroes, commented: “We continuously strive to revolutionise the digital advertising landscape, and the launch of Custom Animations for CTV is a testament to that commitment. It’s the next milestone of the newly formed CTV Innovation Team and extends our creative offerings for the CTV screen.” 

Sabela Ruiz, ShowHeroes’ Global Senior Commercial Product, added: “The unlimited potential for brand interaction lies in the ability of QR codes on CTV to generate immediate engagement on second screens. Being able to measure the user’s interaction with the brand leads to greater ad engagement, brand recall and ultimately sales.” According to the ShowHeroes Group CTV study, “Why CTV Reigns Supreme in the Attention Economy” released last May, 57% of users are interested in seeing a CTV ad with a QR code included.