What is the potential of CTV for brand marketers? Tetyana Seredyuk, Co-founder and Chief Strategy Officer at VlogBox, explores the issue for New Digital Age…
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, tells NDA why performance metrics are important to the growth of CTV advertising.
With NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Ben Murphy, MD of Quantcast UK…
CTV ownership is exploding around Europe. In the UK alone, the average home now owns nearly three connected TV devices, writes Sarah Lewis, Global Director CTV at ShowHeroes Group…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.
In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
The effectiveness of advertising on streaming services has never been more potent, according to new global research into viewer behaviours by Rakuten Advertising.
Gijsbert Pols, Lead Product Strategist at Adjust explores the potential of CTV advertising…
Digital entertainment and media platform
SmokeScreen enables screensavers to hijack CTV devices to generate impressions even when the screen is off.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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