While there are endless different, valuable ways of approaching the job of marketing, anyone who’s been around the industry for a while will have spotted certain trends in their colleagues’ mindsets.
Implementing and maintaining marketing automation can be daunting for SMEs, writes Pauline Buil of Deployteq…
Zero-party data gives marketers an advantage over other data types, writes Umar Akhtar of Qudo…
Digital marketers should look at ChatGPT not as an enemy but as a ‘super assistant’, writes Dave Colgate of Vertical Leap…
In its latest analysis of social media usage, Sprout Social has determined that the best days to post on all the leading social media platforms…
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Tejal Patel, Senior Director, Global Digital Media at Cisco.
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
Marketers’ assumptions are harming business results as brands look to adapt to new consumer trends, according to new research from Deployteq and the Data & Marketing Association (DMA)…
A report released by TBI Vision, in partnership with AI dubbing company Papercup, has revealed that the most rapid growth in Free Ad-Supported Television (FAST) over the next 5 years will be seen in markets outside of the US – which are expected to generate up to $2bn in revenue by 2027…
2023 will see digital identity take centre stage in the broader discussion around digitalisation. As we enter a new digital-first era, we will witness developments around digital identity that will transform how organisations manage consumers’ identities to provide them with other products or services, as well as change the way individuals manage their own identities online.
Over four in five consumers won’t buy from a brand that doesn’t offer local language support online, according to a new report released by RWS…
Data integration and programmatic optimisation capabilities in DSPs are driving the adoption of Dynamic Creative Optimisation, writes Kate Tovey ofJCDecaux UK…