Reaction to the latest IPA Bellwether report (part two)
The industry has been reacting to the findings of the latest IPA Bellwether report, which reveal that marketing budget growth slowed considerably during Q3 2022…
The industry has been reacting to the findings of the latest IPA Bellwether report, which reveal that marketing budget growth slowed considerably during Q3 2022…
The industry has reacted to the latest IPA Bellwether Report, which showed that overall marketing budget growth slowed significantly in Q3 2022.
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, published today (20 October 2022), continuing the positive trend that began over a year ago…
NDA has launched a new podcast series, talking to CTOs at agencies to understand the meaning of the role today, especially how such individuals help select and maintain the huge number of tech partners agencies now work with…
Channel Factory, the global brand suitability platform for YouTube, has unveiled its annual Festive Season research which reveals tough times ahead for retailers, and a different Christmas for many families…
The diversity of platforms’ “zeitgeist” means that users’ interests and behaviours differ across social media. It’s crucial that creators understand why users are visiting particular platforms and that they use this knowledge to guide the content they create and share
Snowflake, the Data Cloud company has announced the findings of an in-depth analysis of how companies are building their marketing data infrastructures…
IAB UK has launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain…
Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens…
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising (28%), research from Impero Activate has revealed…
Following DMEXCO’s post-COVID comeback, NDA spoke to Ellliot Hill, Chief Marketing Officer at VeraViews…
Many companies are in breach of European, US and international data protection laws without knowing it, according to Compliant…
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