Sustainability has rocketed to the top of consumer consciousness and the advertising industry is having to move beyond lip service and respond.
NDA Editor Justin Pearse and Publisher Andy Oakes return with another disorganised ramble through a week in digital omedia and marketing industry.
With all of the questions and at least some of the answers, NDA Editor Justin Pearse convened a roundtable of ad industry experts to chew over the tricky matter of attention, who needs it, how they get it and if they did, was it worth it.
UK shoppers make twice as many apparel purchases on second-hand platforms than they make on social media, according to the latest data from True Fit…
Curity, a technology company focused on identity management solutions for APIs, has won new clients including TransferGo, Binogi, and ToucanToco…
Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
FashionTV and Danube Properties discuss their Dubai residential tower partnership during a star-studded unveiling.
IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today a letter to policymakers, warning of potential conflicts between the Data Act and the GDPR…
ChatGPT is still far from replacing the average data analyst, and although powerful, it is limited in its purpose and design even after the introduction of GPT-4 architecture, according to Julius Černiauskas, CEO of Oxylabs…
Lumen, a leading technology company for attention measurement, has found that creatives delivered by adaptive streaming company SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology…
New research commissioned by Sky Media, as part of the 2023 Sky Zero Footprint Fund, has revealed the impact and effectiveness of sustainability campaigns…
New research from Retail Economics and FreedomPay shows that Brits are taking longer to decide
which products they want to buy, amid continued pressures on personal finances…