NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Richard Bettinson, Senior Director, Media & Insight at Hilton.
Wendi Dunlap is SVP, Outcome Based Planning at Kinesso, with a career in digital spanning almost two decades. She was nominated by Dr. Femi Olu-Lafe as her digital hero. Now she passes on the honour by choosing her own digital hero.
With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…
At a time when consumers are cautious with their spending, building a positive experience for brand interactions is paramount p and part of this is tackling delivery disruption head-on.
Consumer intelligence platform Talkwalker has released its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer…
L’Oréal’s Global Head of Digital Programs, Anne Guichard, discusses how the beauty brand is tackling the evolving content landscape.
Blis has announced a new partnership with VIOOH, a leading premium global digital out of home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform…
There are still organisations using legacy architecture that is not fit to leverage current technology, writes Thomas Peham, VP of Marketing at headless CMS Storyblok…
Original research of over 100 senior marketing leaders in Wunderkind’s inaugural ‘CMO State of the Union’ Report found that 94% of retail CMOs regard the last two years as a critical turning point for marketers…
Tripadvisor®, the world’s largest travel guidance platform, has launched The Wanderer, a franchised limited series, now available through Prime Video in multiple markets including the U.S. and U.K…
Sitecore CEO, Steve Tzikakis, discusses the power of content, and how the company intends to help brands deliver that content.
Interweaving more customer-generated photos and videos alongside professionally produced brand imagery could be a timely tactic, writes Damien Mahoney of Nosto…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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