Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
FashionTV and Danube Properties discuss their Dubai residential tower partnership during a star-studded unveiling.
IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today a letter to policymakers, warning of potential conflicts between the Data Act and the GDPR…
ChatGPT is still far from replacing the average data analyst, and although powerful, it is limited in its purpose and design even after the introduction of GPT-4 architecture, according to Julius Černiauskas, CEO of Oxylabs…
Lumen, a leading technology company for attention measurement, has found that creatives delivered by adaptive streaming company SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology…
New research commissioned by Sky Media, as part of the 2023 Sky Zero Footprint Fund, has revealed the impact and effectiveness of sustainability campaigns…
New research from Retail Economics and FreedomPay shows that Brits are taking longer to decide
which products they want to buy, amid continued pressures on personal finances…
What is the role of creativity in contextual advertising? And how are advancements in machine learning and AI driving the contextual agenda forward?
These were the topics up for debate in the second half of a roundtable table discussion hosted recently by New Digital Age (NDA) in association with Smartframe Technologies…
Agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Spring survey…
Attest has launched a campaign urging brands to remove guesswork from their marketing playbook for good. The campaign follows the finding that 57-73% of marketers feel their departments rely on guesswork when making decisions…
ESW, a global direct-to-consumer (DTC) ecommerce company, has become an official solution partner to commercetools, a provider of composable commerce, enabling its community of merchants to rapidly deploy capital light, hyper-localised DTC experiences in more than 200 global markets….
Creative production agency cain&abelDDB has launched its new in-housing model, On-Site.