The Advertising Standards Authority is looking to make four new Member appointments to its Council…
NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly-ish ramble through another week in digital media and marketing.
Storyblok, a leading headless CMS for enterprise companies, is planning major expansion in the Asia Pacific region, with new hubs in Hong Kong, Singapore and Australia…
James Barlow, Regional Director UK&I at Akeneo, explains why product information must be optimised on each channel and every touchpoint…
In many ways, gaming today is a modern marketing conundrum. It’s a shared online experience with millions of mostly young men playing against each other, or watching others play, whether via their Xbox or Playstation devices or streaming services like Twitch or Roblox, yet largely walled off from marketing messages, or the ability to act on them without leaving the game environment.
Heather Lloyd, Head of Product Marketing at Nano Interactive, explores the benefits of focusing on cookieless attention metrics and campaign measurement.
The UK’s Data Protection Agency, the ICO, recently served TikTok with a ‘notice of intent’ regarding a possible £27 million fine. But what is the impact?
Data science consultancy Ekimetrics has teamed up with Meta to delve into the links between creative execution and marketing effectiveness…
For some, the metaverse is seen as the technological promise of a decentralised creative world which safeguards the fair distribution of property (blockchain) and promotes a fairer society; for others, it is simply another successful business model from existing tech giants.
Eurora Solutions, the provider of an AI/ML (artificial intelligence/machine learning) backed cross-border trade compliance platform, has announced the opening of an Innovation and Research Centre in Tartu, Estonia….
How do retailers stand a chance at success in a turbulent economy full of cautious consumers? Jess Morris of B-Stock provides some answers…
Launching on World Mental Health Day 2022, City Outdoor Media is teaming up with Steven Bartlett, host of ‘The Diary of a CEO’ podcast to broadcast his positive messages on the premium DOOH media owner’s screens…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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