Ahead of Earth Day on 22nd April, creative data platform CreativeX has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising…
Luxury brand Paul Smith has refreshed its digital commerce experience, improving online conversions and boosting revenue through its partnership with Klevu and Limesharp…
StoreBoost, sponsored by VIOOH and partnered with New Digital Age, interviewed industry leaders to ask if Programmatic Digital Out of Home keep our shops busy?
Jonathan Fraser is Co-founder and Chief Strategy Officer at Trouble Maker. We asked who his digital hero is.
In the first of a new series of anonymous opinion pieces, our mystery columnist The Masked Marketer takes on the short-term thinking of CEOs and CFOs and calls for a reframing of what we class as ‘performance marketing’…
What can and does go wrong in that last mile often has negative consequences, writes Rory O’Connor of Scurri…
NDA gathered reactions to the Q1 2023 IPA Bellwether Report from marketing experts from across the industry…
Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally, according to the Q1 2023 IPA Bellwether Report…
Uber Advertising is attempting to build a whole new advertising market of mobility media, according to Dr. Mark Grether, GM, Uber Advertising, speaking at Possible Miami with Digital Prophet David Shing.
lobal programmatic media partner MiQ has announced a new partnership with groundbreaking streaming tech provider, SeenThis…
Patrick Collister, NDA’s monthly creative columnist talks YouTube, Rachmaninov and why arrogance can bring down the biggest of brands…
