GumGum, a contextual-first, global digital advertising platform, has broken the $1 billion dollar ad spend milestone…
Artiom Enkov, Head of Insights & Analytics at Nano Interactive, explains how advertisers can take their contextual targeting to the next level.
Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
The UK government has confirmed its intention to scrap the European Union’s General Data Protection Regulation in favour of its own data protection system.
Although we’re surrounded by a plethora of audience data, using it ethically and meaningfully tends to be a more significant challenge. From a media insights point of view, the ethical use of data to reach under-represented audiences, who usually have protected characteristics, can end up excluding a valuable audience from receiving brand messages.
With headlines spelling gloom and doom, Timo Pelz of Reddit offers three tips for brand advertisers…
Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to help brands build highly targeted, cookie-less and ID-free localised advertising campaigns in Great Britain and France…
New Digital Age (NDA) recently gathered a panel of industry experts to discuss this question in detail and provide an up-to-date snapshot of the mobile marketing ecosystem.
What exactly is ‘contextual’ advertising in 2022 and what capabilities does it bring to the party? NDA meets Peter Wallace of GumGum to find out…
The Metaverse. The latest hype trend taking the digital advertising industry by storm, but does anyone really understand what it is and what potential it holds for brands?
Vodafone has claimed the top spot as the UK’s most valuable brand for the fifth year in a row, according to the latest Kantar BrandZ Most Valuable UK Brands 2022 report…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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