Twilio’s fourth annual State of Customer Engagement Report reveals that nine in ten (89%) companies agree that using first-party data in marketing improves customer experiences…
The average attention span equates to just 8.25 seconds. Joanna Reynolds of Bordeaux & Burgundy offers strategies marketers can use to adapt to this challenging landscape…
Marketplaces are proving to be an answer to the shift towards ecommerce, by offering consumers a ‘one-stop shop’ for all their needs, writes Tony Preedy of Fruugo…
If algorithmic social media was the advent of the automatic weapon for societal division, I fear generative AI could be the advent of the nuclear bomb. More misinformation, but faster and even more compelling. My worry is that we’re sleepwalking, again, into the unintended consequences of such technology driven by our collective hamartia, our desire for growth.
In a new podcast series, Innovation Leaders, we’re sitting down with heads of innovation at agencies and brands to find out.
Urban streetwear brand, SikSilk, has seen a 25% increase in ecommerce purchases from on-site search and a 36% fall in site exits from its search pages since implementing new AI-powered site search technology from Nosto…
What does Generative AI mean for the career prospects of marketers? Thomas Peham of Storyblok examines the issues involved…
Sports Direct has launched a new partnership with automated parcel machine (APM) service provider InPost to make returns more convenient for its customers…
All PR and communications agencies should make it clear to clients when and how they’re using AI tools to support with communications activity for clients, according to Sam Patchett, Client Director at communications agency Profile…
Ad tech company Adnami has appointed Ryan Burnett as UK Sales Director and Bjørn Laffrenz Bukholt as Head of Programmatic & Ad Ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats….
New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.