Celebrity appearances at industry conferences can often feel tokenistic but hip hop artist and CEO of Rock the Bells LL Cool J’s appearance at the inaugural Possible conference was a masterclass on how brands should be approaching authenticity.
ECA columnist and Retail Insider founder Glynn Davis meets Jay Wright, CEO of Virgin Wines…
It’s surprising that we have not seen more experimentation with dynamic pricing – especially within ecommerce where there is the upside of opacity, writes Glynn Davis of Retail Insider…
Consumers are increasingly looking to rent, repair and re-sell items, according to new research from the IPA…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Luc Benyon, Marketing Director, Watching That. He’s led content and marketing departments for D&AD, video intelligence, and currently Watching That.
Twilio’s fourth annual State of Customer Engagement Report reveals that nine in ten (89%) companies agree that using first-party data in marketing improves customer experiences…
The average attention span equates to just 8.25 seconds. Joanna Reynolds of Bordeaux & Burgundy offers strategies marketers can use to adapt to this challenging landscape…
Marketplaces are proving to be an answer to the shift towards ecommerce, by offering consumers a ‘one-stop shop’ for all their needs, writes Tony Preedy of Fruugo…
If algorithmic social media was the advent of the automatic weapon for societal division, I fear generative AI could be the advent of the nuclear bomb. More misinformation, but faster and even more compelling. My worry is that we’re sleepwalking, again, into the unintended consequences of such technology driven by our collective hamartia, our desire for growth.
In a new podcast series, Innovation Leaders, we’re sitting down with heads of innovation at agencies and brands to find out.
