Interviews, insight & analysis on digital media & marketing

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CTV

NDA meets: Lottie Towler, Research Manager, Ampere Analysis

New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace, where the panellists included Lottie Towler, Research Manager, Ampere Analysis. NDA spoke to Lottie after the roundtable for a recap on her thoughts about the future of CTV advertising…

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Social Media

Humanising virtual influencers: the key to authentic audience engagement

Virtual influencers are computer-generated characters designed to engage with consumers in the metaverse and on social media. No matter their design style – from hyper-realistic to animated – they often resemble humans in their appearance. However, where their success lies is in their authentic, engaging and relatable personalities.

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