Text revolution: why one in three Brits would prefer to contact Customer Service via WhatsApp
One in three Brits would prefer to contact customer service via SMS or WhatsApp, according to research from Esendex…
One in three Brits would prefer to contact customer service via SMS or WhatsApp, according to research from Esendex…
Jack Walking, Head of Direct Marketing, Data & Analytics at Southampton Football Club, tells the story of a successful season…
Are brand advertisers and their agencies fully aware of the capabilities of contemporary programmatic Digital Out of Home (DOOH) advertising? NDA finds out more…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Charlie Ryder, Creative Production Director, Motion and Tech at creative agency ELVIS.
NDA Editor Justin Pearse and
ITV, STV, Sky and INEOS have come together in a national campaign to encourage schools to sign up to The Daily Mile to give children a healthy start in life and improve attainment in class…
Does independent ad tech have a $500 billion valuation within its grasp? And if so, how can it get there? Brand Metric’s Chief Revenue Officer explores the issue exclusively for New Digital Age…
Amid growing furore surrounding the facial recognition category, Natalie Cramp, CEO at data science consultancy Profusion has been quick to assert that an outright Europe-wide ban on such technologies is not the answer…
More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years, according to research from digital experience platform (DXP) provider Optimizely…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Victoria Bickle, UK Managing Director, mSix&Partners.
Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.
WARC is predicting that global ad spend will slow to 2.6% in 2023 and cited that social media companies were expected to bear the brunt of the slowdown. At the same time, the industry at large is talking about media inflation across channels.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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