At NDA Digital Women’s inaugural IWD event, we caught up with leading figures across the industry to discover what the concept of equity meant to them.
Next up, Adah Parris, consultant, keynote speaker and freelance journalist, shares her insights on the power and the pitfalls of the ego…
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
Virtual influencers are computer-generated characters designed to engage with consumers in the metaverse and on social media. No matter their design style – from hyper-realistic to animated – they often resemble humans in their appearance. However, where their success lies is in their authentic, engaging and relatable personalities.
When TikTok was ‘the next big thing’, few predicted that it would change the face of social media and digital brand communications in the way it has.
NDA Editor Justin Pearse and Publisher Andy Oakes are back with another easy ramble through the streets of a week in the digital media and marketing industry.
At NDA Digital Women’s inaugural IWD event, we caught up with leading figures across the industry to discover what the concept of equity meant to them. Next up, Victoria Bickle, UK Managing Director at mSix&Partners, shares her experience as a female leader in the digital media industry…
PriceSpy, the impartial price and product comparison service, has shone a light on little-known tactics that retailers use to encourage people to spend…
The ‘IAB Europe Explains’ series features industry experts sharing their knowledge on the continuously evolving digital advertising ecosystem.
New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace, where the panellists included Ian van der Putten, European Marketing Director and Business Development, OUTtv…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Martin Wallace, EMEA Marketing Director at Captify
ne underutilised application of AI has been forecasting. By applying the power of AI to forecasting and CPM optimisation, there’s an opportunity to improve ad monetisation across channels including video.
Research shows more than half of viewers watch more CTV than linear, while 72% prefer CTV. This is something I’ve noticed in my personal life too. Barring live sport and the news, the majority of the content I view is streamed. I’m not sure my children – aged 12 and 14 – ever watch linear TV.