More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years, according to research from digital experience platform (DXP) provider Optimizely…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Victoria Bickle, UK Managing Director, mSix&Partners.
Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.
WARC is predicting that global ad spend will slow to 2.6% in 2023 and cited that social media companies were expected to bear the brunt of the slowdown. At the same time, the industry at large is talking about media inflation across channels.
Creators will have an essential role to play in helping to humanise and build communities in the Metaverse, and can act as an important ambassadors for brands looking to explore the new virtual world, according to Olly Lewis, CEO & founder of THE FIFTH.
Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.
Meagan Martino, Head of Demand, EMEA and Americas at AppLovin
David Berkowitz is the principal of Serial Marketer. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, CMO at Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.
Tripadvisor®, the world’s largest travel guidance platform, has launched its new in-house creative and content studio, Wanderlab…
Storyly has launched ‘Moments’ to enable mobile app owners to empower their users further by giving them the ability to create and post their own Stories directly in the mobile app…
In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…
How did brands perform around the Queen’s funeral?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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