PriceSpy, the impartial price and product comparison service, has shone a light on little-known tactics that retailers use to encourage people to spend…
The ‘IAB Europe Explains’ series features industry experts sharing their knowledge on the continuously evolving digital advertising ecosystem.
New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace, where the panellists included Ian van der Putten, European Marketing Director and Business Development, OUTtv…
NDA has launched a new series on NDA, Marketing the Marketers, talking to the marketing and comms leaders behind the success of our leading companies. Next up is Martin Wallace, EMEA Marketing Director at Captify
ne underutilised application of AI has been forecasting. By applying the power of AI to forecasting and CPM optimisation, there’s an opportunity to improve ad monetisation across channels including video.
Research shows more than half of viewers watch more CTV than linear, while 72% prefer CTV. This is something I’ve noticed in my personal life too. Barring live sport and the news, the majority of the content I view is streamed. I’m not sure my children – aged 12 and 14 – ever watch linear TV.
Research from eBay Ads UK has found that outdoor purchases are set to ramp up over the coming weeks as a quarter (24%) of consumers plan to start buying items for their garden in April…
At NDA Digital Women’s inaugural IWD event, we caught up with leading figures across the industry to discover what the concept of equity meant to them.
Next up, Angela Tangas, Group CEO at dentsu international, tells us, among other things, why Dionne Warwick is her biggest inspiration!
While the metaverse is not a new concept, the topic has prompted more column inches than any other tech trend of late. So, if retail leaders want to spotlight their brand, the metaverse could very well be the trend they’ll want to associate themselves with.
Social commerce has the potential to play an important part for brands. From scalable audiences and evolved offerings, it is a space which offers brands lots of untapped potential.
Speaking at Retail Week Live 2023, Shira Feuer, Trinny London CMO, explores the elements needed to build a profitable DTC brand.
Speaking at Retail Week Live 2023, Lionel Desclée, Group CEO of The Very Group, discusses the importance of retailers catering to families, and how the Group has managed to do just that.