NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study.
Black Friday has been a staple in many companies’ marketing strategies for several years – until now that is. This year, we are seeing more brands than ever rethinking their involvement with the profit-led holiday
The cookiepocalypse, Apple’s privacy crusade, CPRA, class-action lawsuits, and now the IAB Europe hinting that their Transparency & Control Framework (TCF) may be endangered by the Belgian regulator.
User journeys have become more sophisticated, and distilling success to one metric is damaging campaign effectiveness. Why?
The second edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on re-constructing digital identity.
Cyber Week needs a rethink. It remains a sales period with significant potential, but brands and retailers will need to be creative about they navigate around some of this year’s disruption.
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.
Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.
TRY-huset – an award-winning Norwegian
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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