The LiveRamp survey of 250 brand-side marketers in the UK found that 94% of marketers believe it would be helpful to collaborate with partners to enhance their first-party data strategies.
Ben Carter, Global CMO of carwow, explains why, in the age of AI, understanding human beings has never been more important for marketers…
Richard Bettinson, Senior Director of Media insight, Strategy and Planning at Hilton, explains why managing internal politics can be a key component of any innovation project…
LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.
Here, we meet Oliver Shayer, Boots UK’s Omni-Media Director, and find out how best to encourage and execute innovation inside an organisation…
LiveRamp, in association with New Digital Age (NDA), is to spotlight the men and women championing a data-led revolution in the marketing industry with a new series of articles, interviews and events…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
The THG Ingenuity platform will leverage LiveRamp’s Safe Haven solution to improve insight into the full customer journey through privacy-conscious and configurable collaboration.
Graham Tricker, Commercial Director, UK at LiveRamp, explores the opportunity presented by retail media networks.
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
Reach has partnered with LiveRamp to enable marketers to buy authenticate inventory without having to rely on third-party identifiers.
Built using LiveRamp’s Authenticated Traffic Solution (ATS), the technology provides Eurosport’s partners with the ability to use cookieless identifiers to engage more efficiently with audiences.
As we enter H2, NDA asked a number of industry figures about what have been the key developments so far in 2021 and whats to come. First up it’s Ryan Afshar of LiveRamp
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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