Co-op enhances retail media offering with LiveRamp
Co-op will utilise LiveRamp’s technology to better leverage the first-party data of its members.
Co-op will utilise LiveRamp’s technology to better leverage the first-party data of its members.
Bedir Aydemir, Director of Data at The Sun, outlines how the new data landscape is going to impact premium publishers and buyers, warning that it’s time marketers got ahead of change and accepted the new realities….
Pinterest has extended its partnership with LiveRamp to provide advertisers with better access to customers on the social media platform around the world.
The LiveRamp survey of 250 brand-side marketers in the UK found that 94% of marketers believe it would be helpful to collaborate with partners to enhance their first-party data strategies.
Ben Carter, Global CMO of carwow, explains why, in the age of AI, understanding human beings has never been more important for marketers…
Richard Bettinson, Senior Director of Media insight, Strategy and Planning at Hilton, explains why managing internal politics can be a key component of any innovation project…
LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.
Here, we meet Oliver Shayer, Boots UK’s Omni-Media Director, and find out how best to encourage and execute innovation inside an organisation…
LiveRamp, in association with New Digital Age (NDA), is to spotlight the men and women championing a data-led revolution in the marketing industry with a new series of articles, interviews and events…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
Reach has partnered with LiveRamp to enable marketers to buy authenticate inventory without having to rely on third-party identifiers.
Built using LiveRamp’s Authenticated Traffic Solution (ATS), the technology provides Eurosport’s partners with the ability to use cookieless identifiers to engage more efficiently with audiences.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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