Expedia has unveiled its latest use for artificial intelligence (AI) with the beta launch of a in-app travel planning experience powered by ChatGPT.
Expedia members can now start an open-ended conversation in the Expedia app and get recommendations on places to go, where to stay, how to get around, and what to see and do based on the chat. But much more than that, the new trip planning experience brings in intelligent shopping by automatically saving hotels discussed in the conversation to a ‘trip’ in the app, helping members stay organised and making it easier for them to start choosing dates, checking availability, and adding on flights, cars, or activities.
Peter Kern, Vice Chairman and CEO, Expedia Group, commented: “Every great trip can be made or lost while planning and shopping. As the leader in travel tech, Expedia continues to build out the core operating system for the industry, constantly enhancing capabilities and making trip planning faster, simpler and even more informative.
“By integrating ChatGPT into the Expedia app and combining it with our other AI-based shopping capabilities, like hotel comparison, price tracking for flights and trip collaboration tools, we can now offer travellers an even more intuitive way to build their perfect trip.”
Expedia also recently built a plugin for ChatGPT so a traveller can start a conversation directly on the ChatGPT site and select the Expedia plugin to bring a trip to life. When they’re ready to book, they go straight to Expedia. With today’s news, conversational trip planning powered by ChatGPT is directly in the Expedia app, allowing members to now get the benefit of dreaming about travel in the app experience. It’s also easier for members to access exclusive discounts and rewards for their trip.
The conversational trip planning beta experience is rolling out globally in the English language on the Expedia iOS app.