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Origin cross media measurement issues request for proposals for TV ad campaign log provision

Origin, the UK cross media measurement initiative has issued a request for proposals for the provision of independent commercial TV spot records, to be used within its advanced single source cross media measurement system.

The RfP seeks companies to provide Origin with an independent record of commercial TV spot campaign laydowns, metadata and ID services for over 150 commercial TV channels, which will be used within Origin TV measurement assets, including its single source panel, for the purpose of measuring TV campaign exposures.

A further subsequent RfP will be issued for an industry Ad-ID harmonisation initiative, linking TV campaign IDs with the same campaigns from across the media ecosystem, establishing a single harmonised Ad-ID for campaigns across all media channels.

Tom George, CEO, Origin said: “2023 promises to be a landmark year for the Origin project, as we turn concept into reality, delivering real numbers from real campaigns to end clients. To do that, we will need to continue to develop the service and where necessary draw in expertise from additional service providers to ensure Origin continues to have access to the data inputs it needs. This RfP is the first of several exciting initiatives we will be announcing over the coming months. We’re looking forward to engaging with prospective vendors to help us continue to evolve our service.”

Interested parties are requested to submit their proposals by 25 January 2023.


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