Interviews, insight & analysis on digital media & marketing

Cannes Lions Insights: “Interpretations of GDPR differ greatly across Europe”

Following this year’s Cannes Lions festival, NDA takes a look at the biggest themes and insights uncovered, in a series of video interviews with industry leaders taking part in the event.

Ben Barokas, Founder and CEO of Sourcepoint Technologies spoke to NDA about the restriction of identity, the future of addressability and the new opportunities for publishers to take back control…

Interviews

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NDA meets Nick Reid of DoubleVerify

New Digital Age (NDA) recently spoke to Nick Reid, DoubleVerify’s SVP and Managing Director EMEA, about the latest trends in the digital advertising and media buying industry and the increasing importance of verification to marketers…

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Programmatic

What’s the future for adtech M&A?

The past 18 months have seen a boom in mergers and acquisitions across the adtech ecosystem, as companies look to expand their offering and create their own ‘walled gardens’ in response to ATT, as companies look to secure as much first-party data as possible. We asked Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, to explain the motivations behind this recent wave of acquisitions.

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