Interviews, insight & analysis on digital media & marketing

NDA Agency News: BBC Studios Social, Rumpus, VCCP London and more

BBC Studios Social together with BBC Studios Kids & Family and Ludo Studio are excited to announce that Bluey Book Reads has launched on the official Bluey YouTube channel bringing to life many of the beloved Bluey storybooks like never before with a celebrity-stacked calendar of reads. Bluey Book Reads is commissioned by BBC Studios Social, the team tasked with creating, curating and commissioning relevant content for BBC Studios’ digital portfolio which includes Bluey, BBC Earth, Doctor Who and Top Gear. Bluey Book Reads is BBC Studios Social’s first piece of standalone content for Bluey. The brand-new digital original 10 x 5 series launches with ‘Mini Bluey’ read by famous sisters and Australian pop royalty Kylie and Dannii Minogue. Bluey Book Reads combines off-screen narration from global talent with visuals from Bluey storybooks and live-action shots. In addition to Kylie and Dannii Minogue, the following luminaries lending their unique charm to Bluey’s much- loved stories are: Australian TV personality and conservationist Bindi Irwin; Olympic gold medal diver Tom Daley; stand-up comedian, actor and BBC Radio 2 host Romesh Ranganathan (Ranganation); BAFTA award-winning English actress and producer Suranne Jones (Vigil, Doctor Foster); American actress Jenna Fischer (The Office US, Office Ladies Podcast); Hollywood star Eva Mendes (Training Day, Hitch); American actor, singer and dancer Jordan Fisher (Hamilton); French actress and comedian Camille Cottin (Call My Agent, House of Gucci); and American actor, comedian and writer Rob Delaney (Catastrophe, Deadpool 2 & 3).

B Corp-certified impact agency Rumpus has further solidified its expertise in the hygiene sector by securing the PR contract for the Manchester Cleaning Show, the largest event of its kind in the city so far. The show, taking place 13th – 14th March 2024 at Manchester Central, will gather industry professionals from across the UK, with 80 industry-leading exhibitors signed up. This opportunity allows Rumpus to utilise its comprehensive understanding of the hygiene sector to raise awareness and drive attendance for the event. The agency’s proven track record in B2B communication and experience within the hygiene industry make it the perfect partner for this high-profile event.

Cadbury and its global agency of record VCCP London has launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating a Creme Egg, saluting those who eat them whole, use a teaspoon and even those who like to spread them on toast. Cadbury first celebrated this in the 1980s when they asked the nation ‘How do you eat yours?’ and is at the heart of this new campaign which takes inspiration from UGC on TikTok where people are more than happy to share their own serving suggestions for the iconic snack. This new brand platform updates the heritage line for a new generation to draw conclusions about how people eat their Creme Eggs. Suggesting that this tells us everything you need to know about a person; from their little quirks (always pressing buttons just to see what they do), all the way to their ideal profession and favourite Spotify playlist (Himalayan throat singing anyone?). With a digital-first strategy, the fully integrated campaign encourages the public to take an online personality test to discover what their creme egg-eating technique reveals about them with the interactive website and strategy created by Bernadette, VCCP’s digital innovation company.

Digital marketing agency, Wagada Digital, continues its rapid expansion with the opening of a third office in London’s vibrant Soho area. This addition complements their existing offices in St Albans and Cheltenham, marking a significant milestone in their growth journey. The new London office, headed up by Social Media Manager, Ellie Wilbraham, is the result of many of Wagada Digital’s clients being based in London. This move follows the agency’s successful establishment of its Cheltenham office in 2020, reflecting its consistent level of growth. Establishing an office in London, accessible to both UK and international clients, was the natural progression for Wagada Digital. With a strong foothold in key sectors such as healthcare, telecommunications, and technology, expanding into the capital was the logical next move for the agency. Wagada Digital is keen to grow the team in London to support their expanding client base in the capital. The agency is recruiting across all their offices in London, St Albans, and Cheltenham. For more information or to apply, get in touch here.

Digital marketing agency re:act has announced its acquisition of photographic and video production studio Split Image – as the studio becomes part of the re:act Group. The strategic acquisition will help re:act support client campaigns that increasingly utilise both offline and online content. re:act has worked with Split Image over the last two years on a variety of production and content briefs for clients. The ability to now shoot all content across on and offline will allow re:act to continue to work on TVCs, long and short form content, model shoots, product shoots and live content shoots in house. Combined with re:act’s paid media, influencer contracting, content creator partnerships and community management services, the updated offering will help provide current and future clients with a full-service experience from creative ideation to execution. This will allow clients to work with an agency who can provide content that is built and designed for both on and offline, keeping digital at the forefront of it all. As re:act’s first acquisition, it builds upon the agency’s exciting growth ambitions, and comes following a wave of recent senior leadership hires.

STADA Arzneimittel AG, the Germany-based global pharmaceutical company, has extended its relationship with CTI Digital, a UK technology, experience and digital marketing agency, in a multi-year global deal. CTI has worked with STADA since 2018 and in that time has launched and now maintains over 184 websites in numerous markets. This new multi-year contract sees a continuation of the core website build and maintenance remit and also opens the door for other services from CTI to be deployed – including data analytics, SEO, PPC, digital and branding design and social comms. 

Family-focused strategy agency Kids Industries (KI) has launched new global research, taking a deep dive into the mechanics and sentiment around Fandom in the age of attention scarcity. The study reveals a big shift from passive to active consumption, the study reveals that 41% of children want to be more creative, play and have fun with their favourite brands. Fans are looking to take a more active role – with 22% looking to create fan art about their brand, 19% wanting to more actively engage with fandom communities (26% for 12-14 year olds) and 19% are hoping to shape and influence the very trajectory of the brands they love. KI’s study was carried out using a data panel from Prodege in January 2024 across 1,644 families with children aged 6-14 across the USA, UK, India, and South Korea.