AI may be the buzzword but agencies and brands must be sure that creativity and technology are working together to serve customers in a value added, personalised and non-gimmicky way.
AI may be the buzzword but agencies and brands must be sure that creativity and technology are working together to serve customers in a value added, personalised and non-gimmicky way.
Creatives have nothing to fear and everything to gain from generative AI – but patience will be required.
The growth of retail media presents exciting opportunities for brands to engage with customers in new environments.
In this ‘Cannes special’ episode of It’s Only Media Thursday we discuss the highlights of the opening day at Cannes 2023 with Charlie Crowe of Crowe Advisory.
We catch up with Jerry Daykin at Cannes to discuss the industry’s path to inclusivity.
Learn all about Yahoo’s latest launches and Herbst-Brady’s plans for partnerships going forward.
Building relationships and moving ad tech to the next level into commerce and beyond is a hot topic at this year’s Cannes.
An analysis of the industry’s path to net zero, based on the Ad Net Zero’s Global Group publicly reported targets, has been published on adnetzero.com, sharing how many of the industry’s biggest organisations are committing to decarbonisation and by what point.
The UK advertising industry will
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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