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NDA Agency News: UNLIMITED, Hard Numbers, The PHA Group and more

Total experience agency, Splendid UNLIMITED, part of UNLIMITED, has been appointed as the transformation partner for Live Diamond, Page Group and Cardano. For Live Diamond, Splendid UNLIMITED will develop a new digital experience strategy, including brand expression, that will inform the direction of their new e-commerce website. Live Diamond is owned by Italian jewellery brand Morelatto and their site will be rolled out globally in September. For global recruitment firm Michael Page Splendid UNLIMITED and Realise UNLIMITED will work with their in-house data teams to promote data-driven decision-making and maximise efficiency around the recruitment process. The contract is extensive, and the cross-division teams will use UNLIIMITED’s data science teams as part of its Human Understanding Lab to best utilise data. For public blockchain platform, Cardano, Splendid UNLIMITED will deliver a number of workstreams related to their new browser-based Light wallet ‘Lace’ that was launched at the Consensus conference in Austin, Texas. Cardano is an open-source and decentralized platform that can facilitate peer-to-peer transactions with its internal cryptocurrency, ADA.

Bluechain, a tech-startup business that offers companies a secure, real-time, two-way communication channel that transforms the traditional receivables process, has appointed marketing and communications consultancy, Hard Numbers as their PR agency of record. This exclusive relationship means that Hard Numbers will oversee PR for the company, with a focus on driving earned media coverage for the fast-growing fintech. Hard Numbers will help Bluechain promote RtP and its technology to Enterprise businesses with significant SME, mid-market and consumer customer bases.

Independent PR agency, The PHA Group has been appointed by Union Hand-Roasted Coffee (Union) – a speciality coffee roaster with an award-winning sourcing initiative. With its passion for sustainable and ethically sourced businesses. Union was created in 2001 by founders Steven Macatonia and Jeremy Torz after they witnessed the devastating impacts of volatile coffee markets on farmer communities. The PHA Group has been appointed to raise awareness of Union through an integrated creative campaign that will encompass earned media and influencer engagement, with a key focus on its upcoming Christmas launches.

Creative content agency Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB). The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes. In addition to handling content for all the ECB’s digital channels, Contented will also support the ECB’s in-stadia screens, Commercial Partnerships, communications work and CRM. The appointment follows Contented Group’s work on the launch of The Hundred in 2021, the ECB’s action-packed, new 100 ball cricket competition, delivering an innovative and impactful content strategy, creating a wealth of content throughout and beyond the competition.

Jargon PR, an international B2B Public Relations agency, has announced that it has expanded into Cardiff as it looks to capitalise on the growing demand for high-quality business-to-business PR services in the Welsh capital. The launch of a Cardiff office is a strategic move for the agency and is designed to support the growing number of startups and scale-ups in Wales, with over 578 startups having raised a collective £27.9 million in venture capital funding this year alone. The office will be led by Jargon PR Account Manager, Julia Fitzgerald.

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