Interviews, insight & analysis on digital media & marketing

Practice Makes Unperfect

Why the privacy industry needs to lose the riddles to win your trust

Jargon is contagious, and not even masks can save us. In business, there is a tendency to overcomplicate topics, to talk in acronyms, or to deliberately confuse. Perhaps it’s because the speaker isn’t a great communicator, can’t explain or is trying to appear cleverer than they are, but there is no doubt: once the jargon starts, it spreads fast.