Representatives of industry trade associations ISBA, The IAB and The DMA will be taking to the stage at NDA’s Foresight event to prove their worth to the industry.
The panel will feature Clare O’Brien, Associate Media Advisor, ISBA; Alex Kozloff, Director of Industry Relations, IAB UK; and Rachel Aldighieri, CEO at the DMA.
In a panel session called What Have Trade Associations Ever Done For Me?, playing on the BBC’s current campaign, the associations will be explaining to the industry their role and defending their worth.
Their role is arguably even more important as the entire marketing industry undergoes a paradigm shift through the influence of AI.
The discussion will explore the role of an industry trade body, why people should care, and how the impact AI is having on their role.
Foresight, taking place this year on 30 September, is built around three core pillars: The AI Marketing Stack, The Outcome Economy, and The Algorithmic Consumer.
Designed to help marketers make sense of the year to come, speakers including Mars, Hovis, Heineken, Tubi, Haleon, Not on the High Street and VCCP.
