Ad tech company RAAS LAB, which focuses on delivering hyper-relevant targeting and creative in the cookieless world, has hired Guy Jackson as Chief Commercial Officer.
Jackson is tasked with streamlining the business’ commercial operations, driving partnership growth with core agency groups, and increasing profitability and scalability. In particular, he will bring his expertise to the, recently-launched, AI-powered RAAS LAB Snippet tool, which is currently being advanced by the company’s recent hires Paul Blackledge and Clay Lenhart as Chief Technology Officer and Chief Architect respectively.
“In a world of diminishing audience signals and eyeballs, especially on TV, creative technology led by smart AI is the only lever that brands and agencies have to deliver robust campaign performance and maintain a competitive edge,” said Jackson. “With the empowering creative insights and UI served through RAAS LAB Snippet, RAAS LAB uniquely meets the needs of the industry and is destined for large growth. That is why I am excited to join the business and help it through a commercial approach that will fasten its dominance in the dynamic creative space.”
Jackson boasts 15 years in in the media and ad tech industries, after spending the first few years of his career working in the finance sector. Most recently, he co-founded Launchpad, an ad tech consultancy. Before that, he spent almost 10 years at media platform Teads, helping to propel business expansion across a number of positions, including his final year there spent as Regional Vice President.
“Guy’s industry recognition and impressive track record in delivering growth and operational efficiencies will serve RAAS LAB well as we enter this next stage for the business,” said Thomas Ives, Director and Founder of RAAS LAB. “He will be an evangelist for RAAS LAB Snippet and illuminate for brands and agencies who are eager to gain the strategic advantage and game-changing campaign performance that our technology delivers.”
*RAAS LAB is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
