For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns… Â
With multiple paths available to access the same inventory, many buyers are struggling to find the most efficient route to reach their desired audience and to capture the customer insights they are looking for.
From addressable to non-addressable identity opportunities, brands and agencies are looking at a wide variety of solutions to drive forward their marketing activity in a privacy-first future…
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Thomas Jones, Senior Manager, Solutions Engineering at Xandr…
The increasing number of platforms available to consume content both in and out of the home makes targeted advertising increasingly difficult. This is where an omnichannel approach comes into play, integrating multiple channels of communication into one place for effective targeting…
For those old enough to remember the much-hyped but short-lived Second Life platform, the recent boom in conversations concerning the ‘metaverse’ may feel familiar. However, there’s already lots of evidence to suggest that the metaverse is much more than a buzzword…
The NDA Predictions Hub, in association with Xandr,
Supply Path Optimisation (SPO) has become a hot topic for advertisers and media buyers in recent years.
How people are gaming is also changing. It’s not just a question of sitting down to a shoot ‘em up at a desktop, although games like Gears of War remain incredibly popular.
With an increasing number of CTV and digital video options to choose from, how can I find out what strategy and channels will perform best for my brand?
Diversity should always be front and centre for any industry, particularly advertising. More than half of people identify with having one or more characteristics of diversity, and companies that actively support diversity are more profitable than those who don’t. But spending doesn’t often reflect this.
The predictions of our experts though may leave readers wondering exactly how they can shape their own marketing strategies to fit the trends identified. So as part our Predictions Hub, Xandr’s own experts will be stepping in to help with the answers.