CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership
The definition of TV is changing rapidly, but its fundamental strengths may be misunderstood by many marketers. In a conversation for NDA’s CTV Focus Month, Thinkbox Strategy Director Elliott Millard discusses the reality of viewing habits, the power of addressability, and why TV’s short-term performance power is being overlooked.
