
Harnessing the power of view-through attribution for sustainable growth
By Alexandre Pham, VP EMEA, Adjust Today more than ever, marketers are in search of new approaches to sustained growth.
People, news and views from and about the mobile sector.
By Alexandre Pham, VP EMEA, Adjust Today more than ever, marketers are in search of new approaches to sustained growth.
By Alexandre Pham, VP EMEA, Adjust Today more than ever, marketers are in search of new approaches to sustained growth.
Millions of people worldwide play video games each and every day. In fact, 50% of all mobile app users play games on their devices.
Like most media, mobile advertising has had to endure some difficult adolescent periods. It hasn’t been very pretty at times, and it has gone down some dead ends.
By Jack Perschke, Partner at
Russell Buckley, the “godfather of
By Simon Levitt, Global Creative
Ahead of our Dragon’s Den-style Innovation
Ahead of our Dragon’s Den-style Innovation
New Digital Age has proudly
As we head into what
Heni Hazbay is Global Head
By Michael Craig, VP Sales,
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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