Following this year’s Cannes Lions festival, NDA takes a look at the biggest themes and insights uncovered, in a series of video interviews with industry leaders taking part in the event.
For Paul Coggins, CEO, Adludio, a focus on attention metrics dominated the conversation.
More posts from Cannes Lions, Interviews ->
On the back of International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat to Jo Aves, Head of Content Solutions, Evening Standard.
New Digital Age recently hosted a discussion of female senior execs in Manchester, as part of our ongoing Digital Women initiative.
Here, a selection of the panellists answer the question: what are the opportunities for women in digital in 2023?
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.
A research study called The Point of Search”, commissioned by Clear Channel UK, Global, JC Decaux UK and Posterscope, has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
