Interviews, insight & analysis on digital media & marketing

Cannes Lions Insights: Attention in the spotlight as advertisers look for more effective ads

Following this year’s Cannes Lions festival, NDA takes a look at the biggest themes and insights uncovered, in a series of video interviews with industry leaders taking part in the event.

For Paul Coggins, CEO, Adludio, a focus on attention metrics dominated the conversation.

Cannes Lions, Interviews

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