Social Media

Michael Russell, Head of Production at Manchester City FC's in-housed City Studios, names influencer collective The Sidemen as his digital heroes...

As our social feeds increasingly flood with AI-generated slop, there's something magnetic about seeing a real person speak for the brand they actually work for. Chelsea Noronha, Strategist at SocialChain discusses why employee-generated content (EGC) has become the tactic of the moment...

Social media rewards authenticity over aspiration, says Lara Daniel of Pulse Advertising. When heritage brands try to maintain the traditional luxury distance on social media, they don't come across as exclusive - they come across as irrelevant...