Interviews, insight & analysis on digital media & marketing

NDA’s Talent Tracker column provides a regular update on which companies are recruiting who and from where.

Talent Tracker: Who’s going where

Global programmatic media partner MiQ has announced three key promotions across its senior executive management team to bolster its European expansion and drive a fast multi-market growth strategy. Giles Ivey has been promoted to EMEA CEO (previously UK CEO), Van Sideras has been named EMEA COO (previously UK MD), and Freddie Turner moves to the role of UK MD (previously Strategy Director, UK).  A stalwart of the industry, Ivey joined MiQ almost three years ago having previously been a Non-Executive Board Member and then Global CRO at Avid Media. Prior to this, he was Managing Director, UK, at Collective, where he oversaw the acquisition of the company by Time Inc. UK. Drawing upon his leadership and experience of building MiQ’s UK and global business, Giles is tasked with replicating this success across EMEA, continuing to report to Richard Dunmall, President of MiQ, with the support of the new senior executive team.

Over the last 9 years, Van Sideras has risen through the ranks of the trading team to be MD of the UK business. His new challenge as EMEA COO will be to bring the UK and DE teams closer together, as well as servicing and growing the EMEA business effectively from new markets over the coming years. His experience in trading is invaluable, and he will continue to lead the EMEA trading team, as well as looking to bring to life our trading services for agencies and clients. Having worked for both holding companies and independent agencies, Freddie Turner will lead MiQ’s UK business into a period of continued growth and opportunity. Turner joined MiQ from Agenda 21 over two years ago and has been pivotal in the evolution of MiQ’s product story, worked closely as a lead with MiQ’s data scientists, engineers and analysts in Bengaluru, and advanced its omnichannel and cookieless offering.  With her move to UK MD, Turner will also take a leading role in MiQ’s commitment to diversity and inclusion and corporate social responsibility in the UK.

Global media platform Teads has announced the appointment of Heather Unsinger and Ben Eason who both join as group director in the US. Unsinger will be responsible for overseeing the growth of Teads strategic CPG and Auto clients, whereas Eason will use his client development experience to grow Teads’ agency partnerships. Prior to joining Teads, Unsinger worked as VP of sales at Triad Retail Media where she led the general merchandise retailer team. Previously she ran the auto and insurance verticals on eBay business. Eason brings more than 20 years of experience leading significant client growth across multiple verticals including Retail, Auto and Dining. He joins Teads from Conversant, where he worked as SVP of client development. The company has also made a number of promotions including RJ Pauloski to managing director, Canada, Monique Pintarelli to SVP of sales, West Coast, Kari King to SVP of sales, Midwest, and Matthew Doherty to SVP of sales East Coast. In addition to these promotions within the Teads sales team, the company has also made two senior promotions with Eric Shih promoted to chief supply officer and Eric Tourtel to CEO Latin America. Antonella La Carpia has been promoted to VP, global marketing, with full responsibilities now including video and design teams around the world.

IRIS Software Group (IRIS) has announced that Jim Scott has been appointed as its new Managing Director for Accountancy. Scott joins following an illustrious career in accountancy, bringing more than 25 years of experience in helping growing businesses create transformative strategies and build teams and systems to execute them flawlessly. He will be driving forward IRIS’ evolution, leading the accountancy offering, and focusing on meeting the needs of the main market sectors IRIS serves – accountancy, education and human capital management. Prior to joining IRIS, Scott worked at Sage for twenty years in both operational and strategic roles, working with the likes of Apple, US Bank, Telefonica, American Express and more. This included leading Sage’s Accountancy division, creating and executing a European-wide strategy for its small business audience and delivering its global partner programme. More recently, he has advised several businesses, defining their strategies and implementation plans, and is a mentor for the NatWest Accelerator programme.

Mobile industry thought leader Ben Phillips is to join Hawk by TabMo as the company’s first Non-Executive Director (NED). Phillips has spent 17 years working in the mobile advertising space, from creative platforms and technology to developing and activating mobile and digital strategies for global brands; he has won various awards, including five Cannes Lions, in the process. His career-path includes five years at MediaCom as Global Head of Mobile, spanning the period of the channel’s widespread expansion and adoption. This was followed by the role of Vice President of Strategic Accounts at mobile location data company, Blis, where Phillips worked with agencies and brands direct to overcome challenges and drive return on their advertising investment. Phillips’s hands-on experience of mobile’s evolution will support TabMo as it continues its expansion. The company currently has offices in the UK, France, Germany and the US; the newly-created NED position is one of several hires planned for 2021 to support clients’ increased use of its Hawk platform.

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and Sam Levy as Commercial Activation Manager. Nixon has extensive media experience, most recently at Chinese DSP, PapayaMobile, where she worked across a number of projects including the launch of a new eCommerce platform as Business Consultant. Prior to this, Kathryn held the position of Head of B2B at Encore Digital Media and managed large multi-million-pound accounts at Reach Plc, having started her career in Account Management at City AM. Meanwhile, Samantha Levy joins as Commercial Activation Manager. Levy will work with Adnami’s partners during the onboarding process; ensure campaigns exceed expectations; and focus on nurturing new accounts and growing existing relationships. With many years of industry experience, she was most recently at independent ad server, Flashtalking, and has worked with a range of clients including P&G, Paddy Power, Visa and Kia.

Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team. Alex Springer has been promoted to Regional VP, EMEA Sales & Solutions Architects; James Bennie to Senior Director, Customer Success; Sam Crocker to Director, Mid-Market & SMB Sales; and Matthew Sheppard and Smita Pillai to Customer Success Director roles; while Bharat Siyani has been promoted to Director, Global HR; Alex Gordon to Associate, Channel Partnerships Development; and Ana Santos, Associate, Solutions Architect. Clara Mantegazza and Dayo Ojo are hired in Business Development roles, whilst Patrick Chancelier joins as Account Executive, Strategic Enterprise.

Contextual A.I. company seedtag has announced the appointment of three new members of its leadership team. Emilia Kirk, appointed as seedtag’s Global Head of Growth, has more than 15 years of digital advertising experience within the contextual and native advertising space. With professional experience combining sales, business development and product innovation, she will be responsible for scaling the business to new heights. Prior to working at seedtag, Kirk launched and acted as CRO at Avid, who provided the first native Demand Side Platform (DSP) in the UK. Alongside Kirk, seedtag has also appointed Jordi Capdevila as Head of Marketing, bringing extensive experience as a marketing and technology leader. With a background focused on B2B technology, Capdevila will be assisting in the design and implementation of Marketing & Digital Strategy across a number of regions, including EMEA and LATAM. Lastly, seedtag welcomed María José Alaminos as Head of People, responsible for creating and developing new policies to attract and retain talent, as well as boosting the company culture. Alaminos brings more than 19 years in Human Resources, having worked as a consultant in her early years, then culture coach and talent manager in her previous roles.

Outreach has announced Mary Shea, Sales Futurist and leading Industry Analyst, as Vice President, Global Innovation Evangelist. With deep industry expertise and exceptional vision, Shea has been shaping the future of B2B sales, calling for the move to digitization across the selling cycle long before the pandemic. In this new role, she will serve as an evangelist for sales technology, supporting business leaders as they prepare for an increasingly complex commerce environment. Shea is one of the foremost industry analysts who cover the future of B2B sales and evaluates emerging and established sales technologies. In her previous role as a Forrester Research principal analyst, she advised the world’s leading brands and most innovative technology providers on how to enable their selling organizations and prioritize their product strategies to reflect the increasing digitization of the buying and selling process. Shea led the research for and authored the inaugural Forrester Wave™: Sales Engagement report in September 2020, pointing to the pandemic as a ‘watershed moment’ for B2B selling and amplifying the need for companies to invest in a sales engagement solution. Shea is an advisory board member of Start-Out, a not-for-profit organization that works to increase the number, diversity, and impact of LGBTQ+ founders and business leaders.

Page & Page and Partners, the global creative communications agency specialising in health, wellness, and lifestyle, has announced the appointment of its new Senior Account Director, Charlotte Sale. Sale will be joining a successful and growing Client Services team to lead and manage the continued delivery of excellence across both new and existing clients including Align Technology, Novartis, L&R and Boston Scientific. Sale brings a vast experience from the healthcare industry to Page & Page, having worked for both major pharmaceutical and dental manufacturers for over 14 years, including launching two world-leading products to the UK and Ireland. Sale’s experience also includes Clinical Affairs, a role in which she deepened her knowledge of clinical research and created content for globally-recognised educational programmes.

Immersive entertainment company Swamp Motel has brought on board a full-time Marketing and Strategy Director. Cat Botibol has joined the company full-time to drive growth through marketing and commercial opportunities for the in-house product, lead on creative strategy for brand projects, plus drive the strategic direction for the business alongside the MD, Daniel Hemsley. Botibol originally joined Swamp Motel as Marketing Director on a part-time basis in July 2020, while also working as Creative Strategy Director at Collective London. Prior to this she spent 14 years at Culture Marketing Agency Pd3, including as Managing Director for five years, and co-produced the immersive smash, Philip Pullman’s Grimm Tales.

The Manchester arm of international digital agency Dept has welcomed four new digital experts. Lavinia Alexoiu is Dept’s newest Senior UX Designer, joining after a three-year posting at Accenture Interactive where she worked as Senior Product Designer and a UX Designer. Lavinia is an experienced end-to-end designer, skilled in taking digital products from discovery all the way to launch and beyond. Ali Marler also joined Dept in March as a Designer. With four years’ experience working in creative agencies, most recently at The Drawing Room in Manchester, her specialist skillset in branding, digital and print design is a great addition to the team.

Senior Marketing Manager Alexandra Moorhouse worked for Manchester Central, I-COM and most recently MIDAS (Manchester’s Inward Investment Agency) prior to joining Dept. With eight years’ experience in marketing and communications, she is now responsible for delivering Dept’s sector-focused strategies and campaigns with core competencies in content creation and event management. Dept has also welcomed Jo Warrilow into the role of Service Delivery Executive within its DOS (Digital Operations Services) team where she coordinates projects, manages resources and ensures the smooth running of day-to-day operations. Warrilow’s seven-year professional track record involves business support and project coordination for Mercer, WYG Group and Breast Cancer Care.

Savings app Chip has announced the appointment of Tom Evans as their new Chief Technology Officer. As CTO, Evans will lead product and engineering teams with the aim of building and delivering new features, including the upcoming Investments Platform and the hotly anticipated ChipX. Evans, who joins from 10X Banking, brings over 24 years of experience in software development and engineering. Prior to moving into the fintech space, he led engineering teams at Ocado and Amazon.

Antler has welcomed Orson Stadler as a Partner who will be co-heading its London operation. Stadler formerly held the position of Senior Principal at Mustard Seed as well as being one of the first team members of the mpact venture capital fund. In his position as Partner, Stadler is keen to further Antler’s vision of aiming to fundamentally improve the world by providing world-class support to entrepreneurs right from the beginning of their journeys.

Future Processing, a software development company, has announced that it has expanded its UK team with three new senior members of the team. The new hires include Paul Blowers as Commercial Director, responsible for driving sales and opportunities for clients, whilst connecting and expanding Future Processing’s extensive network in the UK market. Formerly of Horizon Seven Consulting Ltd, Blowers brings extensive experience developing long term and rewarding relationships with C-level contacts. Further bolstering the team is Chris Burns, formerly of Accretio Solutions and SA Systems Ltd, as Future Processing’s new Head of Sales. He will be responsible for leading the sales department, overseeing the growing team of professionals and monitoring performance as a whole in the UK market. Jamie Witten has also been appointed as Business Development Manager, and joins Blowers and Burns in Future Processing’s UK office. Having previously worked at MRL Consulting Group and FinPro Analytics, Witten brings a strong background in sales and technology recruitment, helping clients across a number of different industries and verticals.