Nicole Lonsdale is Chief Client Officer at Kinetic, and forms part of the UK Leadership team. She is a member of WACL and founder of BalanceOOH a network of businesses who champion diversity and inclusion across the OOH sector.
The practise of purchasing TV ad slots simply based on classic demographic breakdowns is changing, writes Darrick Li of Standard Media Index…
What is the potential of CTV for brand marketers? Tetyana Seredyuk, Co-founder and Chief Strategy Officer at VlogBox, explores the issue for New Digital Age…
There’s little doubt that a first-class customer experience (CX) is worth investing in. Research from Microsoft indicates that experience is chief among customer considerations, with 90% saying CX is important to their choice of (and loyalty to) a brand.
Emily Barfuss is Chief Marketing Officer of Tremor International. Before Tremor International, she held marketing and communications roles at Index Exchange, CBS, and CBS Sports Network.
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Julie Selman, SVP Head of EMEA, Magnite.
The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.
Research by data science company Profusion has revealed that 61% of employees are comfortable with technology and data being used to monitor their output. However, 81% said that data must be made available to employees to enable them to challenge any interpretations….
The world’s first ‘applied futurist’, Tom Cheesewright works with brands to help them respond to future trends and technological change. He’s an author, global event speaker and media commentator.
This weeks Talent Tracker has people moves and promotions from Board International, Fox Agency, Ogury and many more.
This week’s NDA Agency News has appointments and acquisitions from UNLIMITED, Hard Numbers, The PHA Group and more.
This week’s New Business Bulletin shares good news and business wins from Castify, Theorem, Storyly and many more.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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