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Pinterest and Aleph Group partner to serve advertisers in EMEA, LATAM and APAC

Aleph Group, a global enabler of digital advertising with a coverage across 130+ countries, has announced an international sales partnership with Pinterest, the visual inspiration platform.

The partnership will enable Aleph Group, Inc. to offer Pinterest’s advertising solutions to its global network of clients across EMEA, LATAM and APAC. Aleph will provide the outreach and management of advertisers in countries across these regions where Pinterest is not currently serving ads. Advertisers in these countries will now have access to reach Pinterest’s highly engaged audience in markets where ads are served – an audience who are coming to the platform with intent to discover ideas to take action on with help from brands.

Aleph is uniquely positioned to support clients achieve success on Pinterest. Through this partnership, Aleph will be able to offer its clients the ability to advertise on Pinterest for the first time.

More than 460 million people come to Pinterest each month to discover products and services for their wardrobe, for their new home, for their next holiday and much more. Advertisers want to be discovered during these planning moments and there is a natural alignment with users who are actually seeking brands to inspire their next purchase. On Pinterest, advertisers can reach the consumers they care about and drive them from discovery to decision to do – all in a more positive place online.

Bill Watkins, Chief Revenue Officer at Pinterest, said: “Pinterest is a unique, full-funnel platform where ads can be meaningful content. We’re excited about our partnership with Aleph and the value it will bring to our Pinterest users. Pinterest connects advertisers to consumers with intent and when they’re open to brands. Aleph’s broad coverage of clients across global regions will help to bring a range of new advertisers to the platform and enable us to serve more relevant ads to users when they’re looking for inspiration to take action on.”

Gaston Taratuta, Founder and CEO of Aleph, commented: “We are thrilled to partner with Pinterest to help our network of 21,000 businesses drive results and growth by engaging with an audience that naturally comes to the platform to shop. Pinterest is a differentiated platform where users explicitly come to find something to buy or do. Our clients will now have the opportunity to drive everything from brand awareness to purchase conversions while we bring Pinterest new access to some of the fastest growing economies in the world.”