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Posterscope appoints Will Bentley as Innovation Director

Out-of-Home (OOH) media agency Posterscope has appointed Will Bentley as Innovation Director.

Bentley joins from where he was Creative Lead. He brings ten years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency. His extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will his wide range of digital and physical installation processes for out-of-the-box thinking to create new, innovating concepts and ideologies. Bentley’s prior experience as a lecturer will also enhance the team’s storytelling capabilities when presenting both in-house and to client facing audiences.

Reporting to Katy Hindley, Group Innovation Director at Posterscope, Bentley will be an integral part of the company’s in-house creative community, helping to drive creative and innovative thinking across the agency’s portfolio of household-name global and UK clients, as well as supporting on new business and building direct client relationships. 

Katy Hindley, Group Innovation Director, commented: “With his first class thinking and creative experience in out of home, we are delighted to welcome Will into the agency. At Posterscope, we are heavily focussed on driving our innovation agenda forward to ensure we continue to deliver groundbreaking and effective OOH campaigns for our clients. Will will be instrumental in helping our clients to unlock out of home’s full creative potential.”

Bentley said of his appointment: “Posterscope consistently demonstrates its creative capabilities, having delivered some of the most recognisable out of home campaigns of the last decade, for some of the world’s most famous brands. It’s also been behind some of the most important innovations in the industry, such as digital platforms like Liveposter and fully recycled and recyclable poster paper, and I’m excited to be part of a team that is continuously striving to drive the medium forward.”

The appointment is effective immediately.