Bluestripe Group has launched a new insight report on the evolution of public relations (PR).
Once defined primarily by media relations and press coverage, ‘PR’ has evolved into a far broader, multichannel discipline. PR now sits at the intersection of brand storytelling, technology, reputation and business growth.
The Future of PR report brings together the perspectives of senior communications leaders from global brands and agencies to explore how PR is evolving on the ground and what the future of the industry might look like.
Expert contributors to the reports include: Anne Bleeker, Founder and Managing Director, In2 Consulting; Erica Firmo, Head of Communications for UK & Ireland, Linkedin; Lydia Oakes, COO & Co-Founder, Bluestripe Group; Lizzy Pollott, Chief Communications & Brand Officer, Acast; Jennie Rock, Senior Communications Director, UK, WPP Media; and Maria Shcheglakova, Director, Global Marketing CTV and Data Advertising, TiVo.
To download the report, please provide the requested information.